Digital Conversions Senior Executive - Social

About Carat

Carat, part of the dentsu network, is the world’s first media agency—and today partners with some of the most storied and innovative brands globally. Built on the principle of Designing for People , Carat uses deep human understanding, data, and creativity to craft media strategies that drive both connection and growth.

At Carat, people are encouraged to challenge conventions and harness creativity while shaping the future of media for leading brands worldwide.

Job Summary

The Digital Conversions Senior Executive – Social will execute paid social campaigns that drive conversions, engagement, and ROI. You’ll manage day-to-day optimizations while contributing insights that elevate performance across platforms.

Key Responsibilities

• Manage daily campaign execution and optimization across Meta and TikTok.
• Analyze audience data to refine targeting and bidding strategies.
• Test new formats, creatives, and ad types to maximize performance.
• Collaborate with managers and analytics teams to deliver data-driven reports.
• Track KPIs and ensure accurate reporting on performance and spend.
• Stay ahead of platform trends and algorithm changes.

Requirements

• 3–5 years of experience in paid social campaign management.
• Proficiency in Meta Ads Manager, TikTok Ads, and tracking tools.
• Strong analytical and reporting skills.
• Detail-oriented with the ability to manage multiple accounts.
• Passion for performance marketing and emerging social platforms.

Additional information

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities, or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.