Digital & E-Commerce Mar

Position Summary:
REUZEL is seeking a dynamic, analytical and organized Digital & E-Commerce Marketing Manager to drive all day-to-day execution and long-term growth of our digital presence. This cross-functional role blends E-commerce Operations, Digital Marketing, Influencer Partnerships, and campaign management and coordination. The ideal candidate is both analytical and creative, is proficient in Shopify, and has strong project management skills and a deep understanding of E-commerce platforms, content strategy, and social engagement.

KEY RESPONSIBILITIES:

Digital & E-Commerce Management

• Oversee B2C e-commerce operations via Shopify, including product pages, collection pages, landing pages, and homepage audits
• Lead seasonal and promotional site updates: banner implementation, discount code setup, testing, and bundle creation using Amplify
• Manage SEO strategy and execution in collaboration with an external agency
• Write and optimize SEO-friendly copy for product and collection pages
• Coordinate email marketing campaigns and execution with external email agency
• Conduct user experience audits and recommend ongoing improvements
• Manage review platforms, email campaign & flow platforms (ie. Yotpo & Klaviyo) and liaise with IT agency for website functionality updates

Content & Asset Management

• Organize and maintain digital marketing assets across Dropbox and OneDrive
• Distribute and manage content from outside agencies and partnerships overseas for internal and external stakeholders
• Track model usage by product and maintain organized brand asset libraries

Social Media & Community Engagement

• Manage and engage across all social media platforms (comments, DMs, and trends)
• Oversee influencer partnerships, outreach, and relationship management
• Respond to community inquiries and coordinate real-time engagement
• Research emerging trends to inform and evolve the content strategy

Influencer & Brand Partnerships

• Conduct outreach to influencers and brands for collaborations
• Coordinate product sends and sampling orders
• Finalize influencer content and ensure alignment with brand guidelines
• Create campaign briefs, track live dates, and maintain communication with talent/brand managers

Project & Campaign Management

• Manage U.S. promotional calendar in collaboration with global team
• Communicate photoshoot and project needs across internal departments
• Organize timelines and assets for marketing campaigns and product launches
• Support coordination and rollout of international content

TikTok Shop Operations

• Set up and sync TikTok Shop product pages with Shopify
• Conduct platform research and monitor affiliate/influencer trends
• Manage Seller Center operations and product upkeep
• Oversee influencer outreach and collaboration specific to TikTok

Creative & Marketing Material Development

• Collaborate with graphic designers and external creative partners
• Proof marketing copy and review campaign materials
• Maintain end-of-month photography decks for internal creative teams
• Support one-off marketing material needs for sales, education, and cause-related initiatives

Qualifications:

• 4–6 years of experience in Digital Marketing, E-Commerce, or a related role
• Strong proficiency/expertise with Shopify, email platforms (including Klaviyo) and social media management tools
• Strong working knowledge of SEO principles and analytics tools
• Exceptional organizational skills and attention to detail
• Strong copywriting, editing, and proofing skills
• Experience managing Influencer campaigns and digital partnerships
• Ability to multitask and prioritize in a fast-paced environment

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Experience:

• Shopify: 1 year (Required)

Location:

• Denver, CO 80203 (Required)

Work Location: In person