Digital Editor

Job Summary: The MICHELIN Guide local editor is responsible for managing and producing high-quality engaging digital articles, videos and social content around the MICHELIN Guide selections in line with our business objectives: growing our community of users, driving hotel booking revenues and delivering sponsored content for our partners.

They are responsible for the territories/languages in the Middle East region, and will be part of the global editorial team, working alongside the local MICHELIN Guide inspection team and our regional or local sales team.

B2C: responsible for editorial content driving our KPIs:

• Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors/writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos: conceptualize, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyze traffic (and other KPis)

B2A/B2B: create the right editorial content for our partners

• Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
• Create or source content (article/video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)

Support selection, product and marketing on copywriting

• Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -
• Reviewing Arabic translation of POIs
• Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
• Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print

Impact:

• Qualified audience (traffic, opt-ins, registered members)
• Revenues (hotel booking)
• Partners’ satisfaction (NPS)

Operational indicators:

• Volume produced
• Respect of timeline
• Respect of cost