Digital Engagement Coordinator

The Digital Engagement Coordinator advances Lifebanc’s mission to save and heal lives through organ, eye, and tissue donation by creating and sharing powerful stories that inspire action. This role manages

Lifebanc’s digital ecosystem — including social media, website, email, and paid digital advertising — to expand awareness, drive registrations, and deepen community engagement. The Digital Engagement

Coordinator will lead both organic and paid digital strategies, ensuring content, campaigns, and reporting align with organizational goals and measurable impact.

Essential Functions:

• Develop and manage integrated paid and organic digital campaigns that advance education,

awareness, and registration goals across Meta, Google Ads, YouTube, LinkedIn, X, TikTok, etc.).

• Concept, script, and produce compelling multimedia content (short videos, graphics, and visual stories) for both organic and paid channels.
• Build, test, and refine audience segments to maximize reach, engagement, and conversion efficiency.
• Write and design mission-driven content that resonates across diverse audiences — including donor families, recipients, partners, and the public.
• Ensure all digital storytelling aligns with brand voice, privacy standards, and HIPAA compliance.
• Monitor and respond to engagement with empathy, professionalism, and a deep understanding of Lifebanc’s mission.
• Support digital fundraising and event registration pages.
• Implement and manage tracking tools (Google Analytics 4, Meta Pixel, Google Tag Manager) for conversion and performance monitoring.
• Develop campaign dashboards and provide actionable insights on ROI, reach, engagement, and conversions.
• Collaborate with leadership to define KPIs and ensure digital strategies support measurable outcomes.
• Continuously refine campaigns and creative assets based on data and audience insights.
• Stay current on trends in nonprofit and health communications, social impact storytelling and audience engagement.
• Ensure website content remains current, optimized for SEO and aligned with marketing initiatives.
• Manage email newsletters and segmented campaigns to engage supporters, partners and donor families.
• Track website and email performance metrics, using data to guide content decisions and improvements.
• Collaborate with internal teams to amplify their work digitally.
• Capture and share content from community events, partnerships, and public education efforts.
• Support media or public relations outreach as needed.
• Perform other duties as assigned.

Education and Experience:

• Degree in Communications, Marketing, Multimedia Journalism, or related field or equivalent

professional experience.

• 3–5 years of experience in digital marketing, preferably in nonprofit, healthcare, or cause marketing.

Knowledge, Skills and Abilities:

• Excellent written and verbal communication and visual storytelling skills.
• Experience in social media accounts and community management (Meta, LinkedIn, X, TikTok,

YouTube, etc.) and content management systems.

• Basic video editing and graphic design skills (Canva, Adobe Express, or similar).
• Understanding of sensitive communications and privacy standards.
• Passion for advancing Lifebanc’s mission.

Physical Requirements:

• Ability to lift 25 pounds and to sit or stand for extended periods of time.