Digital Fundraising Coordinator

The Opportunity

Are you passionate about public media and excited to help deepen audience engagement in a mission-driven organization? OPB is seeking a Digital Fundraising Coordinator to play a key role in expanding our digital giving programs and strengthening the relationship between OPB and the communities we serve. In this role, you’ll support membership growth by developing and executing digital fundraising strategies, including email campaigns, online giving initiatives, and data-driven outreach, designed to increase donor participation, retention, and monthly sustaining support.

Position Details

Working closely with colleagues across Membership, Digital, and Development, you’ll help translate OPB’s journalism and storytelling into compelling digital experiences that inspire people to give. You will support digital campaign production, analyze performance metrics, maintain accurate donor data, and assist in testing, refining, and optimizing online fundraising approaches. If you’re detail-oriented, creative, collaborative, and energized by using digital tools to drive measurable impact, this is a wonderful opportunity to grow your career while supporting a trusted public media organization.

Responsibilities

50% Implement email fundraising, prospecting, and cultivation campaigns.

• Manage production of regularly scheduled emails including newsletters, member communications, and solicitation and cultivation emails, updating and building audience segments and creating and updated email content as required and ensuring that emails are delivered to the right people, on schedule.
• Coordinate with the membership, marketing and digital content teams on the production of email communications, gathering image and copy assets, identifying audiences, managing the proofing process, creating and sending emails, and providing reports on results.
• Assist in the development and production of new email efforts including a prospect welcome email series, member cultivation email series, reengagement efforts and other new campaigns.
• Produce, refine and distribute detailed analysis reports on email efforts to drive future fundraising strategies.
• Coordinate monthly prospect uploads into email marketing system and monthly member record updates.
• Work with the team to define email solicitation and testing strategies and assist in the implementation of tests and the reporting on results.

30% Create and update online giving forms, campaign landing pages and other assets required to support digital campaigns on OPB’s website and social platforms

• Coordinate the production of assets as required to support digital campaigns, ensuring images, copy, links, etc. are all ready in time for campaign launch.
• Manage and update online contribution forms to support fundraising efforts on all channels, ensuring content is appropriate and updated, data is accurate, and forms are clearly named and organized.
• Update campaign landing pages on OPB.org as appropriate for new campaigns, create new pages when required, and tracking use and activity on all campaign landing pages to ensure effectiveness.
• Produce and refine detailed analysis reports on digital efforts to drive future fundraising strategies.
• Work with the team to define digital solicitation and testing strategies, assist with production work required to support testing strategies, and report back on test results.
• Collaborate with the team to identify opportunities to implement new features or platforms for online giving, and assist with the evaluation and implementation of those tools.

20% Coordinate back-end processes that support donation and special forms.

• Update copy and code on forms to support OPB’s membership program.
• Monitor and refine back-end automations related to form management, data, and audience segmentation ensuring timely and accurate updates as required to support new email properties or strategic initiatives.
• Assist with efforts to support email deliverability and reputation management, including data clean up and standardization, monitoring of KPIs related to deliverability, and researching and troubleshooting deliverability issues.

Working Conditions

This is a hybrid role with most work done remotely and occasional onsite work required. Most work takes place during regular hours but may require mornings and evenings when needed.

Reports to

Digital Membership Director

Minimum Qualifications

• Two years of experience in a marketing, membership, or fundraising role.
• Familiarity with email marketing and marketing automation tools (RedPoint, SendGrid, Campaign Monitor, Salesforce Marketing Cloud, or similar)
• Demonstrated ability to utilize a CRM and data to identify and build audiences and evaluate campaigns, programs and procedures to inform decision-making.
• Basic understanding of Google Analytics or other business intelligence tools and experience generating standard reports.
• Basic understanding of HTML/CSS and ability to troubleshoot issues in a content builder.
• Experience working collaboratively across teams and departments to meet fundraising goals.
• This position requires attention to detail and the ability to manage multiple, concurrent projects independently and in a positive, solutions focused manner with appropriate direction and judgment.
• A curious self-starter with the ability and desire to learn new skills and assume new duties.
• Flexibility, excellent customer service, communication (verbal and written) and organizational skills
• Enthusiasm for the mission of OPB.

Preferred (Knowledge, Skills, Abilities and Attitudes):

• HTML/CSS, or other web coding skills
• Familiarity with basic graphic design and photo editing tools
• Writing and copy-editing skills
• Experience with report development or data analysis.
• Experience with RedPoint Marketing Platform and/or Salesforce
• Bachelor’s degree in related field

How to Apply