Digital Fundraising Manager

Description:

GlobalGiving is searching for a digital fundraising lead who wants to help change the world one community at a time. If you thrive in a team-oriented environment where you’ll be responsible for creating inspiring experiences that deepen donor relationships, ensuring supporters feel appreciated at every step of their journey, sharing incredible stories that inspire generosity, and using your data-first mindset to innovate, test, and grow online giving, this could be the place and the role for you.

The successful candidate will be a creative and strategic team player with experience managing and executing short- and long-term digital campaigns for various audiences. They thrive on writing and programming fundraising and stewardship emails, blending creative storytelling with technical execution to deliver impactful donor experiences. And, their choices are grounded in understanding data and trends. They will be comfortable working across all levels of an organization, cherish deep collaboration, know how to write and design compelling campaigns and solicitations that inspire people to take action, and will ideally have previous experience working in a similar role at another nonprofit organization.

We have a collaborative work atmosphere where everyone’s input and ideas are valued. We’re committed to work-life balance and offer everyone opportunities to learn, experiment, and grow. Since creative, enthusiastic employees with a growth and continuous learning mindset are our most valued resource and the basis for our success, we take great care in how we attract, hire, and support our employees for a successful career. If you care about collaboration, curiosity, communication excellence, and continuous improvement, this position is right for you.

Primary Responsibilities

Digital Campaign Management (45%)

• Develop creative, persuasive digital campaigns in alignment with fundraising, impact, and brand goals for the organization.
• Set measurable campaign goals, informed by internal data and industry standards.
• Serve as the project manager for digital fundraising initiatives—managing timelines and assignments both for discrete campaigns and the full calendar year.
• Identify incentives to create momentum or leverage for campaign success (e.g. time-bound, matching dollars) and respond to related opportunities with external partners as they arise (e.g. co-branding).
• Ensure donation pathways and digital touchpoints are seamless and supporter-centric.
• Partner with colleagues, ensuring a strong donor experience, excellent branded creative assets, timely nonprofit partner engagement, and attainment of goals.

Email and Lifecycle Marketing (35%)

• Craft and program compelling fundraising appeals, automated workflows, and drip campaigns related to digital campaigns and, as needed for donor cultivation, solicitation, and stewardship.
• Develop and implement lifecycle marketing strategies using tools, such as HubSpot and Mailchimp, that nurture donors, driving engagement and conversion across multiple touch points.
• Continuously optimize audience segmentation, content personalization, and email deliverability.
• Set metrics for tactics and strategies and report on performance against expectations.

Analytics, Reporting, and Innovation (20%)

• Develop and maintain dashboards that track overall progress toward goals and key metrics across digital channels, including email and ads.
• Present actionable insights, highlighting trends, growth opportunities, and areas of concern informed by internal data as well as industry trends and competitive positioning.
• Serve as a subject matter expert on audience engagement, email and lifecycle marketing, and digital campaigns.
• Identify and implement innovative tools and tactics to expand audience acquisition and retention—experiment with creative concepts to keep our strategies fresh.

Requirements:

Required Qualifications

For our team to be a great fit for you, the following qualifications should resonate with you:

• 4–6 years of experience in digital fundraising, digital marketing, nonprofit fundraising, or business development.
• Demonstrated success in running multi-channel fundraising campaigns and building donor relationships through digital channels.
• Strong writing skills with proven experience in programming and sending emails in fundraising or marketing platforms.
• Proficiency in CRMs (preferably Salesforce), email marketing platforms (preferably HubSpot), and analytics tools (e.g., Google Analytics).
• Knowledge of SEO, paid search, and social advertising best practices.
• Experience working across multiple time zones and using tools like Slack and Google Suite in the workplace.
• Excellent project management and organizational skills; able to balance multiple priorities.
• Collaborative with strong interpersonal skills.
• A passionate belief in the mission of GlobalGiving and a commitment to our core values.

Preferred Qualifications

In addition, the ideal candidate would also have some or all of the following qualifications:

• 7+ years of experience in digital fundraising, digital marketing, nonprofit fundraising, or business development
• Bachelor’s degree in marketing
• Experience using email to generate growth in engagement and revenue across multiple audiences
• Functional knowledge of HTML, CSS, and MJML

Salary + Benefits

Starting salary range: $80k to $90k

Benefits include flexible work hours, remote work options, up to 5 weeks of paid time off per year, professional development opportunities, and a meaningful job where you can go home at night and say, "Today, my work helped more than 700 kids get their essential health and educational needs met." (One of many true stories.) And, of course, we've also got you covered with benefits like health care, dental/vision, paid family leave, commuter benefits, and 401K.

Location

This is a full-time, remote position reporting to the Associate Director of Individual and Strategic Giving. GlobalGiving is a hybrid workplace in Washington, DC, and we seek strong candidates who wish to work remotely as long as most of the workday overlaps with US/Eastern time. When applying as a remote worker, be prepared to speak about your experience with remote employment in the recruitment process.

Applicants must reside in the United States. Applicants must be able to demonstrate that they have legal authorization to work in the United States for the duration of this permanent position. GlobalGiving does not sponsor employment visas.

We are an equal opportunity employer and value diversity in our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.