Digital & KOL Marketing Specialist

Key Responsibilities

• Develop and execute digital marketing strategies across paid media, social, SEO, and CRM.
• Lead and optimize digital campaigns for product launches, promotions, and brand activations.
• Identify, onboard, and manage relationships with influencers/KOLs across tech, lifestyle, entertainment, and gaming.
• Coordinate campaign briefs, content approvals, posting schedules, and ensure content aligns with brand guidelines.
• Monitor and report on campaign performance, including reach, engagement, and ROI; suggest improvements.
• Manage agency relationships, media planning, contract management, and budget allocation.
• Stay updated on digital and influencer trends, platform updates, and audience preferences in KSA.
• Collaborate with internal teams to amplify content and ensure brand consistency.

Requirements

• 2–5 years of experience in digital marketing and/or influencer/KOL marketing, preferably in consumer electronics or FMCG.
• Proven ability to manage multi-channel campaigns and influencer partnerships.
• Strong understanding of the Saudi digital landscape, consumer behavior, and media platforms.
• Familiarity with platforms like TikTok, Instagram, YouTube, Snapchat, and tools such as Google Ads, Meta Business Suite, and GA4.
• Strong organizational, analytical, and communication skills.
• Fluent in English and Arabic.
• Passion for digital storytelling, innovation, and creator culture.