Digital Marketer

<Job Overview>
Ignite your passion for digital innovation as a dynamic Digital Marketer for an industry leading logistics company, Rapid Transport located at 3814 N. Cage BLVD in Pharr, TX! In this role, you will craft compelling online campaigns, optimize digital presence, and drive measurable results across multiple channels. Your expertise will help elevate our brand visibility, attract targeted recruits, and convert engagement into new leads. Join us to shape impactful marketing strategies that resonate in the digital landscape and propel business growth through creative content, data-driven insights, and cutting-edge tools.

<Duties>

• Develop and execute comprehensive digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement for drivers.
• Utilize SEO (Search Engine Optimization) techniques and tools to improve website ranking and organic traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM (Search Engine Marketing) platforms to optimize ROI (Return on Investment)
• Conduct keyword research to identify high-impact keywords for content creation, PPC (Pay Per Click) campaigns, and strategies.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user flows to increase lead generation.
• Create engaging content for blogs, social media posts, email newsletters, and landing pages utilizing copywriting skills and content management systems.
• Design visual assets using Adobe Photoshop, Adobe Creative Suite, or similar graphic design tools to enhance campaign visuals.
• Manage social media accounts through social media management platforms; develop content calendars; monitor engagement metrics; respond to audience interactions.
• Coordinate with cross-functional teams including safety, dispatch, and customer service to ensure cohesive messaging across channels.
• Leverage marketing automation tools to nurture leads through personalized email marketing campaigns and workflows.
• Stay updated on the latest trends in digital marketing, e-commerce strategies, and performance marketing techniques.

<Qualifications>

• Hands-on experience with Google Ads (AdWords), Facebook Advertising platforms, Indeed, Google Analytics, and marketing automation software.
• Skilled in content creation in various formats—blogs, ads, emails—and visual design using Adobe Photoshop, Adobe Creative Suite, etc.
• Ability to analyze data from analytics platforms to derive actionable insights for campaign improvement.
• Ability to analyze performance marketing principles aimed at maximizing ROI across digital channels.
• Experience managing social media accounts across multiple platforms; expertise in social media management tools is preferred.
• Understanding of e-commerce environments and how digital marketing drives driver recruitment.
• Strong communication skills with the ability to collaborate effectively within a team environment.
• Bonus qualifications include experience with SQL or JavaScript for advanced tracking or customization purposes; knowledge of B2B marketing approaches is a plus. Join us as a Digital Marketer where your creativity meets logistics! Bring your innovative ideas to life while helping us grow by bringing in new recruits. powered by your strategic thinking and technical expertise!

Job Type: Part-time

Pay: $15.00 per hour

Expected hours: 20 per week

Work Location: In person