Digital Marketer

Role Overview:

As a digital marketer, you will be responsible for maintaining and updating our marketing technology stack, automation sequences, and ensuring all marketing strategies align with our company’s objectives. Bonus if you have experience with retention marketing!

To succeed in this position, you need to have strong problem-solving skills. You must be able to interpret metrics such as conversion rates, cost-per-lead, click-through rates to gain insights for improvements. In short, we expect you to increase our overall revenue by creating smart, methodical, marketing solutions in accordance with our company goals.

We like to MOVE FAST and BREAK THINGS - so if you're not adaptable to change, then this isn't the job for you.

Attributes:

• Agility
• Proficiency
• Accountability
• Curiosity
• Driven
• Highly motivated

Apply if you’re

• Self-directed
• Marketing Fanatic
• Detail oriented
• High performer
• Driven
• Exceptional communicator
• Flexible & Adaptable
• Problem Solver
• Solution Oriented
• Curious & Creative Thinker
• Excited, Enthusiastic, and have Incredible Energy!

Responsibilities:

• Support Director Of Marketing in tracking and optimization of funnels.
• Creating responsive, high-converting optimized web pages using Wordpress, Hubspot and other landing page builders.
• Working on Hubspot automated campaigns, emails and tracking sequences.
• Connect and work with multiple SAAS products to create a seamless marketing funnel.
• Work directly with agencies for paid media and SEO campaigns.
• Setting up monthly webinars.
• Stay up to date with new techniques and design trends through research and education.
• Identify marketing trends, industry pulse, and key opportunities for innovation.
• Ability to assist with other marketing & creative efforts as needed.

KPIs:

• Funnel CVRs (main products and trip-wire offers)
• Cost-per-lead
• Click-through rate
• Churn rate
• Website Speed

Requirements:

• 2+ years work experience in marketing
• Wordpress experience
• Hubspot experience
• Exceptional time management skills to ensure that tasks are completed on time
• Well organized, with the ability to prioritize tasks and duties
• Knowledge of HTML & CSS
• Marketing experience/knowledge is preferred

Job Type: Full-time

Pay: $50,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• Please list any additional digital marketing training or experience you have had. If you use AI to write your answer, you will be automatically rejected.
• How would you go about formulating CAC?
• What is your favorite thing about marketing?
• Who is one marketer you follow that is currently crushing it?

Experience:

• Digital Marketing: 3 years (Required)
• Marketing: 3 years (Required)

Work Location: In person