Digital Marketer

Company: MediGROW Technologies - Healthcare Marketing

Location: Work from home

Timings: 11.00 AM - 07.00 PM | 6 days a week.

We are looking for a result-driven Digital Marketing Executive with strong expertise in Google Ads and SEO to plan, execute, and optimize online marketing campaigns. The ideal candidate should be analytical, performance-focused, and experienced in driving leads, traffic, and conversions through paid and organic channels.

Note: Interested candidates to submit their resume on hr@medigrowtechnologies.com

Key ResponsibilitiesGoogle Ads (Performance Marketing)

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and Call Ads).
• Conduct keyword research focused on high-intent and local search terms.
• Optimize ad copies, headlines, extensions, and landing pages to improve Quality Score and ROI.
• Monitor daily budgets, bidding strategies, CPC, CPA, and conversion tracking.
• Set up and manage conversion tracking using Google Tag Manager and GA4.
• Perform A/B testing on ad creatives and landing pages.
• Generate performance reports and provide actionable insights.

SEO (Search Engine Optimization)

• Perform on-page, off-page, and technical SEO audits.
• Optimize website content for keywords, user intent, and search visibility.
• Conduct keyword research and competitor analysis.
• Optimize meta titles, descriptions, headings, internal linking, and URL structures.
• Improve website performance including page speed, mobile usability, and indexing issues.
• Build high-quality backlinks through ethical SEO practices.
• Track keyword rankings, organic traffic, and user behavior using tools like Google Search Console, Ahrefs, or SEMrush.

Content & Optimization

• Work closely with content writers to optimize blogs and landing pages for SEO.
• Ensure content aligns with search intent and conversion goals.
• Optimize content for AI search, featured snippets, and zero-click results.

Analytics & Reporting

• Monitor performance using Google Analytics, Google Search Console, and Google Ads.
• Prepare weekly and monthly performance reports.
• Analyze data to identify opportunities for growth and improvement.

Required Skills & Qualifications

• 1–4 years of experience in Google Ads and SEO.
• Strong understanding of search engine algorithms and paid media strategies.
• Hands-on experience with Google Ads, GA4, GSC, and keyword research tools.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience in local SEO (Google Business Profile optimization is a plus).
• Strong analytical and problem-solving skills.
• Ability to work independently and meet deadlines.

Preferred Skills

• Basic understanding of HTML, CSS, and website structure.
• Familiarity with WordPress and SEO plugins (RankMath, Yoast, etc.).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 per month

Benefits:

• Work from home

Work Location: Remote