Digital Marketer Paid Media + Lead Gen Systems

About Doleep Studios
Doleep Studios is a Dubai-based media production company working with government and corporate clients across the UAE/GCC. We produce premium video and content — and we’re now building a stronger lead generation engine for both:

• External clients (campaign delivery + performance reporting)
• Doleep Studios internal growth (always-on lead gen)

The Role
We’re hiring a hands-on Performance Marketer / Digital Marketer to own lead generation campaigns end-to-end, working closely with our Creative Director to produce and iterate ads fast.
This is not a “posting + boosting” role — it’s about funnels, tracking, conversion optimization, and measurable leads.

Key Outcomes

Within 30 days

• Audit existing accounts, pixels, GA4/GTM setup, landing pages, and lead forms
• Launch first test campaigns with a clear testing plan (audiences, creatives, offers)
• Implement reporting dashboard (weekly performance + insights)

Within 60 days

• Stable lead flow for Doleep and/or client accounts with improving CPL + lead quality
• Clean tracking + attribution (events, UTMs, conversion actions, offline conversion import where possible)

Within 90 days

• Repeatable “lead-gen system”: offers + landing pages + retargeting + follow-up integration
• Predictable budget → lead volume planning, plus a creative iteration pipeline

What You’ll Do (Very Specific)

1) Paid Acquisition (Core)

Meta Ads (Facebook/Instagram)

• Campaign setup, structure, and scaling: Lead Forms + Website Conversion objectives
• Audience strategy: retargeting (video viewers/site visitors), lookalikes, segmentation by persona
• Creative testing: angles, hooks, formats (Reels/Stories/Feed), versioning, A/B testing

Google Ads

• Search campaigns for intent-based lead gen (keywords, negatives, match types)
• Performance Max (if relevant), remarketing, and conversion-focused extensions
• Landing page alignment: copy, offer, CTA, speed, relevance

2) Lead Gen Funnels + CRO

• Build/optimize landing pages on WordPress (Elementor preferred)
• Implement lead capture using Typeform / WPForms / Gravity Forms / Contact Form 7 (based on your stack)
• Create and maintain: thank-you pages, conversion events, basic CRO improvements
• Run conversion improvements: CTA testing, form friction reduction, page speed basics

3) Tracking, Attribution & Reporting (Non-negotiable)

• Setup/maintain: GA4, Google Tag Manager, Meta Pixel, conversion events
• Ensure correct: UTMs, conversion actions, event mapping, deduplication basics
• Build dashboards using Looker Studio (or equivalent)
• Weekly reporting that includes: spend, CPL/CPA, conversion rate, lead quality notes, next actions

4) AI-Assisted Marketing Production (with Creative Director)
You’ll use AI tools to increase speed and output quality, including:

• Ad copy variations, hooks, value props, headlines, A/B test ideas
• Rapid creative concepts/storyboards for ads (static + short motion)
• Generating/assisting in design assets (within brand guidelines) and testing multiple variants

(We care about ethical use + quality control — AI should accelerate production, not reduce standards.)

Tools & Tech We Expect You to Know (or learn fast)

• Meta Ads Manager, Business Suite, Events Manager
• Google Ads, Keyword Planner, conversion actions
• GA4, Google Tag Manager, Search Console
• Looker Studio reporting
• WordPress + page builders (Elementor ideal)
• Lead forms + integrations (Zapier/Make is a plus)
• Basic SEO: on-page, metadata, internal linking, sitemap/indexing checks

Nice-to-have (big plus)

• Meta CAPI understanding (even basic)
• CRM integration experience (Zoho/HubSpot or similar)
• Call tracking or offline conversion imports
• Experience marketing B2B services in UAE/GCC

KPIs You’ll Be Measured On

• Lead volume and Cost per Lead (CPL)
• Lead quality (tracked via CRM feedback / qualification rates)
• Conversion rate (landing page + forms)
• Account health + tracking accuracy
• Speed and quality of creative iteration (testing discipline)

Requirements

• 2–5+ years performance/digital marketing experience with proven lead-gen results
• Strong hands-on campaign management (not just coordination)
• Comfortable in a fast-paced creative environment with rapid iterations
• Arabic preferred (campaigns may include Arabic ads), not mandatory

How to Apply (to filter real performers)
Please send:

• CV
• 2–3 campaign examples including: objective, monthly spend, CPL/CPA, what you tested, and results
• Tools you used (GA4/GTM/WordPress/etc.) + notice period + salary expectations

Optional (bonus): a short Loom video walking through a past campaign and what you improved

Job Type: Full-time

Application Question(s):

• What’s the biggest monthly budget you’ve managed on Meta and on Google?
• Share 2 campaigns with metrics: objective, spend, CPL/CPA, conversion rate, and what you optimized.
• Which do you prefer for lead gen and why: Meta instant forms vs website forms?
• Have you set up GA4 + GTM events before? What events did you track?
• WordPress: Which builder/plugins have you used for landing pages and forms?
• Describe your process for creative testing (how many variations/week, and how you decide winners).
• Arabic: Are you comfortable writing/reviewing Arabic ad copy? (Yes/Somewhat/No)
• Which AI tools have you used in marketing workflows, and how did you control quality?
• Are you available in the UAE?