Digital Marketer /Performance Marketing Manager

Job Summary:

We are looking for a Performance Marketing Manager who can manage Paid Ads, Social Media Marketing, and SEO end-to-end. The ideal candidate is data-driven, creative, and skilled in digital platforms, capable of delivering growth across paid and organic channels. Plan and execute content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.

Key Responsibilities:

· Plan, run & optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Retargeting.

· Manage budgets, bidding strategies, daily campaign optimization, and A/B testing.

· Track KPIs such as CPC, CPM, CTR, CPA, CPL, ROAS, and deliver measurable ROI.

· Develop landing pages, ad copies, and creative briefs to improve conversions.

· Execute full-funnel paid strategies for awareness, acquisition & remarketing.

· Develop and manage monthly social media content calendars.

· Experience in handling social accounts

· Plan and execute content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.

· Grow followers, engagement, and reach organically.

· Manage social media ad campaigns and influencer collaborations.

· Monitor analytics and provide performance insights & improvements.

· Conduct keyword research, competitor analysis, and content optimization.

· Improve on-page SEO (Meta tags, headings, and internal links, content).

· Perform technical SEO audits (indexing, site speed, and mobile-friendliness).

· Build and implement link-building & outreach strategies.

· Track keyword rankings, organic traffic, and overall website performance.

· Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager.

· SEO tool expertise: Ahrefs, SEMrush, Google Search Console, GA4.

· Strong analytical skills; ability to interpret data & make data-driven decisions.

· Excellent understanding of content creation, copywriting, and brand communication.

· Ability to manage multiple campaigns simultaneously.

Qualifications:

· Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

· 4-6 years of hands-on experience in performance marketing for e-commerce.

· Proven track record of managing large monthly ad spends and delivering strong ROI.

Technical Skills

Deep understanding of Google Ads, Meta Ads, TikTok Ads, and Affiliate Marketing.

Experience with Google Analytics (GA4), Google Tag Manager, and Shopify or Magento.

Proficiency in Excel / Google Sheets for data analysis and performance tracking.

Familiarity with CRO tools (Hotjar, VWO, Optimizely) and email automation/CRM platforms (Klaviyo, HubSpot).

Job Types: Full-time, Permanent

Work Type: Work from Office- NO WORK FROM HOME

Education: Any Bachelor's / Master’s (Preferred)

Job Location: Kodambakkam, Chennai

Shift: 9:30 AM - 6:30PM Monday to Saturday

Interested candidate can drop your cv hr@prafazos.com

/ whatsapp number 7603870769

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person