Digital Marketer(fresher/experience)

Duties and Responsibilities of a Digital Marketer

• Develop and implement digital marketing strategies
• Plan and execute online campaigns across platforms like Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Align digital strategies with business goals to increase brand awareness and lead generation.
• Manage social media marketing
• Create engaging content for social media channels.
• Schedule posts, monitor performance, and respond to audience interactions.
• Grow followers and engagement through creative campaigns.
• Search Engine Optimization (SEO)
• Optimize website content for higher search engine rankings.
• Conduct keyword research and competitor analysis.
• Monitor and improve website traffic and conversion rates.
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
• Create, monitor, and optimize paid ad campaigns on Google Ads and other platforms.
• Manage ad budgets and analyze performance metrics for ROI.
• Content Marketing
• Develop blog posts, videos, infographics, and other content to attract target audiences.
• Ensure all content aligns with brand voice and marketing goals.
• Email Marketing
• Design and send newsletters and promotional emails.
• Build and segment mailing lists for targeted campaigns.
• Analytics and Reporting
• Track and measure the performance of all digital marketing campaigns using tools like Google Analytics, Meta Insights, etc.
• Prepare regular performance reports and suggest data-driven improvements.
• Website Management
• Collaborate with designers and developers to ensure the website is up-to-date, user-friendly, and optimized for conversions.

Job Types: Full-time, Fresher, Internship

Work Location: In person