Digital Marketing

Designation : Digital Marketing, Community & SEO Lead

Notice Period - Immediately

Mode - Work from Office

Salary - Best in the Industry

About Company:

Neolacta Lifesciences is a pioneering biotechnology company improving infant health through

both human milk–derived products and other innovative therapies

Shape the digital face of an infant health-focused brand that blends awareness, credibility, and

community engagement in equal measure and across multiple platforms

Why us?

Three reasons

1. The first and only of its kind company in India and Asia and one of only three in

the world

2. A multi-faceted role

3. High degree of autonomy in decision making and execution

Role Overview

• Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)
• Target audience: Neonatologists, parents, Lactation Consultants,
• Blend thinking with hands-on execution managing communities and optimizing web presence

Key Responsibilities

Community & Content Growth

• Build and manage active online communities across multiple platforms
• Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc
• Develop organic, content-led strategies posts, videos, carousels, regional content
• Engage directly with HCPs, influencers, and niche audiences to enhance credibility

Website Management & SEO

• Oversee website content updates for accuracy and SEO alignment
• Collaborate with developers and designers for UX and content improvements

Analytics & Insights

• Measure digital performance across social and web platforms
• Use analytics tools to refine content, community, and SEO strategies

Must-Have Skills

• Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns
• Prior experience in either B2B or B2C
• Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)
• Familiarity with WordPress, Google Analytics, and SEO tools
• Strong ability to create engaging, multi-format content
• Analytical and creative approach to digital engagement

Donts This Role is NOT For

• Marketers focused only on paid ads or short-term results
• Candidates limited to FB/Instagram
• Individuals who have managed agencies rather than individual tasks