Digital Marketing

Job Summary

We are looking for a result-driven Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns for lead generation. The role focuses on driving high-quality leads through platforms like Google Ads, Meta (Facebook & Instagram), and other digital channels, while continuously improving campaign performance and ROI.

• Plan, execute, and manage paid advertising campaigns on Google Ads, Facebook, Instagram, and other platforms.
• Create and optimize lead generation campaigns for services such as counselling, mentorship programs, and admissions.
• Perform audience research, targeting, and retargeting to improve lead quality.
• Monitor daily campaign performance including CPL, CTR, conversion rate, and ROAS.
• Create compelling ad copies, headlines, creatives, and CTAs aligned with brand messaging.
• Set up and manage conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics.
• Optimize landing pages in coordination with the development team for higher conversions.
• Run A/B tests on ads, creatives, audiences, and landing pages.
• Manage ad budgets efficiently to maximize lead volume and quality.
• Generate weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, ad policies, and platform updates.
• Proven experience in paid digital advertising and lead generation campaigns.
• Hands-on experience with Google Ads, Facebook Ads Manager, and Instagram Ads.
• Strong understanding of funnels, landing pages, and conversion optimization.
• Knowledge of remarketing, lookalike audiences, and custom audiences.
• Experience with Google Analytics, Meta Pixel, and tracking tools.
• Ability to analyze data and make data-driven decisions.
• Good communication and copywriting skills.
• Experience in education, healthcare, or consultancy marketing is a plus.

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person