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Role Overview
You will be responsible for planning, managing, and optimizing paid digital campaigns while driving lead generation and customer acquisition across B2B and B2C markets.
Your mission: generate qualified leads, reduce acquisition costs, and scale revenue.
Key Responsibilities
Paid Advertising & Campaign Management
- Manage and optimize campaigns on:
- Conduct A/B testing on ads, audiences, and landing pages
- Improve ROAS, CPA, CTR, and conversion rates
- Manage and allocate advertising budgets efficiently
SEO & SEM Strategy
- Lead SEO initiatives to improve organic visibility
- Perform keyword research and competitor analysis
- Optimize landing pages for performance and ranking
Lead Generation & Funnel Optimization
- Design and implement B2B and B2C lead generation strategies
- Implement remarketing and retargeting campaigns
- Optimize customer acquisition funnels
Social Media Management
- Manage company social profiles with a performance-driven approach
- Create conversion-focused content
- Coordinate campaigns aligned with business objectives
Analytics & Reporting
- Monitor KPIs including:
- Deliver actionable monthly performance reports
Requirements
- 2–4+ years of experience in digital performance marketing
- Proven experience managing paid campaigns with measurable results
- Strong knowledge of:
- Strong analytical and data-driven mindset
- Excellent written and spoken English
- Ability to work full-time onsite in Dubai
Preferred Qualifications
- Experience in domains, hosting, SaaS, or cloud services
- Google Ads / Google Analytics certifications
- Experience with CRM and marketing automation tools (HubSpot, Zoho, Salesforce)
- Familiarity with MENA or international digital markets
How to Apply
Please submit your CV along with:
- Examples of campaigns you have managed
- Key performance metrics achieved
- Certifications (if any)
- Google Ads
- Meta Business Suite
- SEO tools (SEMrush, Ahrefs, etc.)
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Conversion rate
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads (B2B targeting)
Job Types: Full-time, Permanent
Work Location: In person