Digital Marketing

Key Responsibilities and Duties

• Strategy Development: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Content & Creative: Create and curate engaging content (text, image, video) for websites, social media, and email marketing.
• Analytics & Reporting: Measure and report performance (ROI and KPIs) of all digital campaigns, using tools like Google Analytics to track success and identify trends.
• Social Media & Growth: Maintain social media presence, interact with followers, and brainstorm innovative growth strategies.
• SEO/SEM Optimization: Optimize website content for search engines and manage paid advertising campaigns (e.g., Google Ads, Meta Ads).
• Campaign Budgeting: Monitor, manage, and optimize marketing budgets.

Required Skills and Qualifications

• Platforms: Deep knowledge of social media platforms, SEO/SEM tools, and content management systems (CMS).
• Analytics Skills: Ability to analyze data and consumer trends to optimize performance.
• Creativity: Strong creative skills for visual and written content creation.
• Communication: Excellent interpersonal skills for cross-functional collaboration.
• Experience: Previous experience in marketing, digital marketing, or a related field.

Common Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in photo/video editing software and tools like Google Analytics, HubSpot, or similar platforms.

Work Location: In person