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Digital Marketing Account Manager
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Role: Digital Marketing Account Manager
Experience: 4–6 Years
Industry: Digital Marketing / Performance Marketing / Ad-Tech
Responsibilities:
- Plan and execute app installs & website campaigns across Google Ads, Meta (Facebook & Instagram), and Programmatic DSPs
- Manage CPI / CPA-based buying, budgets, pacing, and delivery targets
- Monitor and optimize performance metrics such as CPI, CPA, retention, and conversions
- Drive organic growth through SEO (web) and ASO (app stores)
- Optimize app store listings (keywords, creatives, ratings, reviews)
- Identify low-quality or fraudulent traffic and reduce wastage
- Coordinate creative refreshes and audience optimizations
- Prepare daily/weekly/monthly performance reports with actionable insights
- Work closely with internal teams and media partners to ensure smooth execution
Skills & Qualifications:
- Strong understanding of performance marketing and install campaigns
- Drive organic growth through SEO (web) and ASO (app stores)
- Optimize app store listings (keywords, creatives, ratings, reviews)
- Hands-on good experience with Google Ads, Meta Ads, and MMP tools (AppsFlyer, Adjust, Branch)
- Knowledge of KPIs like CPI, CPA, ROAS, and retention
- Advanced Excel and reporting skills
- Strong communication and client management abilities
Professional Experience:
- 4–6 years of hands-on experience in Digital / Performance Marketing
- Proven experience managing app install or web acquisition campaigns
- Experience working with clients or stakeholders directly
- Exposure to budget handling and performance reporting
Educational Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Advertising, Mass Communication, IT, or related field
- MBA / PG Diploma in Marketing or Digital Marketing preferred but not mandatory
- Relevant Digital Marketing certifications will be an added advantage
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