Digital Marketing Account Manager & Strategist

The Digital Marketing Account Manager & Strategist is a client-facing, highly collaborative role responsible for managing a portfolio of school accounts and ensuring campaigns are planned, executed, optimized, and reported on effectively. You’ll serve as a trusted advisor to 20-30 partners/clients, keep projects moving smoothly internally, and play a key role in presenting strategy, results, and recommendations with confidence.

This position is ideal for someone who thrives in a fast-paced agency environment, is highly organized, enjoys building relationships, and can balance strategic thinking with hands-on coordination and quality control.

Key ResponsibilitiesClient Relationship & Presentation Leadership

• Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education space
• Serve as a primary point of contact for a group of EMG clients, alongside the account team
• Lead and participate in virtual and occasional in-person client meetings
• Create and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights)
• Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow-through

Account & Campaign Management

• Support onboarding of new accounts, including kickoff documentation and media plans

Coordinate delivery of digital marketing and advertising assets across internal team members and timelines

• Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, LinkedIn)
• Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectives
• Write, edit, and proof ad copy and landing page copy as needed
• Communicate wins, risks, and challenges promptly and professionally—internally and with clients
• Identify opportunities to bring additional value to clients through new ideas, testing, and expanded services

Reporting & Analytics

• Develop and present monthly performance reports with clear insights and recommendations
• Generate and review reporting dashboards (e.g., Google Analytics and Looker Studio) with clients
• Track client initiatives, seasonal enrollment cycles, and relevant K–12 marketing trends to inform strategy

Team & Company Support

• Collaborate closely with EMG’s internal team to keep work accurate, timely, and goal-aligned
• Support marketing and business development activities as needed (presentations, conferences, trade shows)
• Other duties as assigned by leadership

Ideal Candidate ProfileExperience

• 5+ years of experience in a professional, client-facing role
• 2+ years of experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketing

Skills & Attributes

• Self-motivated, proactive team player who can manage multiple priorities while delivering excellent client service.
• Strong verbal and written communication skills
• Comfortable presenting to clients and leading meetings (virtual and in-person)
• Familiarity with landing page/CMS tools (HubSpot, WordPress, Unbounce, or similar)
• Familiarity with Google Analytics, Google Ads, and Google Tag Manager
• Experience with professional social platforms (Meta, LinkedIn, etc.)
• Working knowledge of SEO, paid search, and paid social best practices
• Organized, detail-oriented, and able to work independently in a fast-moving environment
• Ability to travel to the Worcester office, client locations, and conferences occasionally (typically less than 5 times per year)

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

• Office hours: Monday–Friday, 8:30am–5:00pm (with flexibility as needed)
• Holidays and generous PTO
• Short- and long-term disability, life insurance
• 401(k) with company match
• Health and dental insurance options available if needed
• Must be authorized to work in the U.S. without visa sponsorship

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Worcester, MA 01606