Digital Marketing Agency Senior Specialist & Team Manager

About Project World Impact

Project World Impact (PWI) is a mission-driven digital marketing agency that partners with nonprofit organizations and purpose-led companies to help them expand their reach and impact through digital strategy.

Overview

We are seeking a Digital Marketing Strategy Manager to lead our marketing team and oversee client campaign strategy. This role combines hands-on marketing expertise with team leadership and operational oversight. The ideal candidate will guide marketing specialists, improve processes, and ensure strong performance across multiple marketing channels while helping the team deliver high-quality results for clients.

Key Responsibilities

1. Campaign Strategy & Technical Leadership

Act as the senior marketing resource for campaign planning and execution.

• Managing advanced digital marketing campaigns across channels including: Google Ads (Search, Display, Shopping), Paid Social (Meta, LinkedIn, YouTube), Email marketing and marketing automation, SEO and content initiatives
• Ensuring accurate tracking using GA4, Google Tag Manager, and conversion tracking tools
• Reviewing campaign performance data and identifying optimization opportunities
• Creating and maintaining reporting dashboards using Looker Studio
• Providing quality assurance and technical guidance across marketing deliverables

2. Team Leadership & Mentorship

Provide guidance and direction for the marketing team.

• Leading and mentoring digital marketing specialists and project managers
• Conducting regular 1-on-1 meetings and performance conversations
• Supporting hiring, onboarding, and team training
• Helping develop internal documentation, playbooks, and training resources

3. Marketing Operations & Workflow Oversight

Help maintain efficient team operations and project delivery.

• Managing marketing team workflows and project coordination
• Improving processes to support efficiency and scalability
• Monitoring team capacity and resource allocation
• Ensuring accurate time tracking and project profitability
• Supporting proposal development and project scoping

4. Client Strategy Support

Serve as a senior marketing advisor on select client accounts.

• Participating in client strategy meetings when needed
• Providing high-level campaign recommendations
• Helping resolve performance issues or client concerns
• Supporting account teams with complex campaign planning

5. Department Development

Contribute to the ongoing growth and improvement of the marketing department.

• Helping refine internal systems and reporting frameworks
• Identifying opportunities to improve team performance and efficiency
• Supporting department planning and staffing decisions

Requirements & Experience

Compensation will be based on experience and qualifications.

• 5+ years of digital marketing experience (agency experience preferred)
• 3+ years of PPC campaign management, with strong Google Ads experience required
• Experience managing campaigns across multiple channels, including paid media, email marketing, SEO, and analytics
• Strong understanding of marketing performance metrics, reporting tools, and conversion optimization (CRO)
• Experience leading, mentoring, or guiding team members
• Familiarity with marketing automation platforms such as Mailchimp, ActiveCampaign, or HubSpot
• Basic knowledge of HTML/CSS and landing page optimization

PWI Values

Centered on Christian Values and Ethics

• Make A Difference
• Deliver Wow
• Extreme Ownership
• Drive Continuous Improvement

PWI Culture

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive and enjoyable environment. Expect plenty of laughter, fun, and silliness—We work hard, and we like to have a good time while we do it.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Why are you interested in working at Project World Impact?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Required)
• PPC Campaign Management: 3 years (Required)
• Google Ads: 3 years (Required)
• Team management: 2 years (Required)
• Agency management: 1 year (Preferred)

Ability to Commute:

• Saint Charles, IL 60174 (Required)

Work Location: In person