Digital Marketing Analyst

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage and maintain the company’s website and optimize content for SEO and user experience.
• Design, build, and maintain a strong social media presence across multiple platforms.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends, insights, and emerging technologies, and optimize spend and performance accordingly.
• Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
• Manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to drive targeted traffic and conversions.
• Prepare engaging content for blogs, newsletters, and promotional materials.
• Monitor competitors’ activities and provide insights to strengthen digital strategy.
• Ensure brand consistency across digital channels.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven working experience (1–3 years for junior / 3–5 years for senior) in digital marketing.
• Strong knowledge of SEO, SEM, Google Analytics, and CRM tools.
• Experience in managing social media platforms and paid ad campaigns.
• Knowledge of HTML, CSS, and content management systems (preferred but not mandatory).
• Excellent communication, analytical, and multitasking skills.
• Creative mindset with strong attention to detail.

Preferred Skills:

• Certification in Google Ads, Analytics, or HubSpot.
• Experience with marketing automation tools (e.g., Mailchimp, HubSpot, Zoho).
• Basic knowledge of graphic design (Canva, Photoshop) and video editing tools.

Job Type: Full-time

Pay: ₹9,231.48 - ₹36,234.87 per month

Benefits:

• Health insurance

Work Location: In person