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Digital marketing Analyst
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Job Information
We’re seeking a Digital Marketing Analyst who combines creative thinking with data planning, executing, and measuring SEO, paid media, social, and CMS initiatives to drive measurable growth.
Key Responsibilities
- Handle multiple digital marketing projects with clear timelines and outcomes.
- Collaborate with design, content, and sales to launch campaigns and landing pages.
- Guide the team in implementing day-to-day marketing activities and best practices.
- Create/review content briefs, on-page copy, and ad creatives.
- Manage and update websites using a CMS (e.g., WordPress/Webflow).
- Plan, launch, and optimize Google Ads and Meta Ads campaigns.
- Track performance in GA4: define KPIs, set up events/conversions, and build simple dashboards.
- Maintain stakeholder (customer) communication for updates, reports, and feedback.
- Work within Agile/Scrum rituals (standups, sprint planning, retros) to prioritize and ship work.
Skills you Need
- SEO: keyword research, on-page optimization, internal linking, basic technical checks.
- Technical SEO: site audits, indexation, sitemaps/robots, Core Web Vitals basics.
- SMO/Social: content planning, scheduling, and basic community responses.
- Paid Media: hands-on Google Ads & Meta Ads setup, budgeting, and optimization.
- Analytics: GA4 events/goals, UTM hygiene, reporting, and actionable insights.
- CMS: working experience updating pages, blogs, and landing pages.
- Soft Skills: excellent communication, leadership, and project coordination.
- Marketing automation/CRM (e.g., HubSpot, Active Campaign)
Experience
2+ Years
Work Location
Kochi
Work Type
Full Time
Apply Now
Please send your resume to careers@cabotsolutions.com
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