Digital Marketing Analyst

We are seeking a creative, analytical, and results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing efforts. The ideal candidate should have strong knowledge of digital marketing tools, strategies, and best practices to help drive traffic, generate leads, and strengthen brand presence across digital platforms.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience in digital marketing or a related role.
• Strong understanding of SEO, SEM, and social media marketing.
• Working knowledge of Google Ads, Meta Ads Manager, and other ad platforms.
• Proficiency with analytics tools (Google Analytics, Data Studio, etc.).
• Basic knowledge of content creation, graphic design tools (Canva, Photoshop), and email marketing platforms.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and as part of a team.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, Social Media, Email Marketing, etc.).
• Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Manage and grow company presence across social media platforms.
• Conduct keyword research, optimize website content, and improve organic search performance.
• Track, analyze, and report on campaign performance using analytics tools (Google Analytics, Search Console, Meta Insights, etc.).
• Coordinate with the design and content teams to create high-quality creatives and marketing materials.
• Optimize conversion paths and improve user engagement across digital channels.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage marketing automation and CRM tools as needed.
• Support overall brand strategy and contribute ideas for continuous improvement.

Job Type: Full-time

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person