Digital Marketing Analyst

Job Description – Digital Marketing Executive

Company: FineSoft Technologies Pvt. Ltd.
Location: Sector 63, Noida (Work from Office)
Job Type: Full-Time | Permanent

About Us:
FineSoft Technologies is a rapidly growing IT company specializing in SaaS-based solutions for ISPs. We aim to strengthen our digital presence and brand positioning across multiple online platforms.

Role Overview

We are seeking a talented and proactive Digital Marketing Executive (1–3 years of experience) to manage our digital campaigns, increase brand visibility, and contribute to lead generation efforts. The ideal candidate should be creative, data-driven, and well-versed in modern digital marketing tools and techniques.

Key Responsibilities

• Develop and execute digital marketing campaigns across SEO, SEM, and social media.
• Manage social media platforms (LinkedIn, Facebook, Instagram, YouTube) including posting, engagement, and growth strategies.
• Conduct keyword research and optimize website content for better organic ranking.
• Create effective ad campaigns on Google Ads & Meta Ads for lead generation.
• Monitor analytics and prepare performance reports using tools like Google Analytics & Search Console.
• Work with the design team to develop promotional graphics and marketing materials.
• Implement email marketing campaigns using automation platforms.
• Stay updated with digital marketing trends and best practices.
• Support the sales team by providing marketing-qualified leads (MQLs).

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 1–3 years of practical experience in digital marketing.
• Strong knowledge of SEO, Google Ads, and social media marketing.
• Experience in content creation, campaign optimization, and analytics.
• Excellent communication and strategic thinking skills.
• Ability to handle multiple tasks and meet deadlines.

Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person