Digital Marketing Analyst

About Us:

MyPsychiatrist, MyTMS Therapy, Next Phase Research, Dreamlife Rehab, and Crestview Rehab are rapidly growing healthcare organizations dedicated to improving lives through mental health services, innovative treatments, substance use recovery programs, and clinical research opportunities.

As our organizations continue to grow, so does the number of patients, participants, and prospective clients generated through our marketing efforts. We are looking for a highly motivated and results-driven professional to ensure that every lead receives exceptional follow-up and has the highest possible chance of becoming a patient, participant, or client.

Position Summary:

The Digital Marketing Analyst is responsible for contacting, nurturing, and converting marketing-generated leads across multiple healthcare brands and service lines. Approximately 70% of the role is dedicated to direct outreach activities, including phone calls, text messages, email communication, appointment scheduling, admissions support, and database reactivation efforts. The remaining 30% focuses on monitoring lead performance, identifying conversion bottlenecks, auditing follow-up efforts, recommending process improvements, and helping maximize the return on investment of our marketing campaigns.

•  Contact newly generated leads promptly through phone calls, text messages, and email.
•  Respond to inquiries professionally and efficiently.
•  Build trust and rapport with prospective patients and participants.
•  Educate prospects about available services, treatments, and opportunities.
•  Schedule consultations, appointments, screenings, assessments, and admissions.
•  Coordinate with internal teams to ensure smooth transitions through the enrollment process.
•  Conduct ongoing follow-up campaigns with leads that have not yet converted.
•  Re-engage previous inquiries and inactive leads.
•  Maintain accurate CRM records and follow-up schedules.
•  Monitor lead conversion performance across all marketing campaigns.
•  Identify opportunities to improve response times and follow-up effectiveness.
•  Track lead progression from inquiry through enrollment or admission.
•  Review lead handling processes and identify bottlenecks.
•  Assist in improving outreach scripts and communication strategies.
•  Generate reports on lead outcomes and conversion metrics.
•  Provide recommendations to leadership based on performance data.

Qualifications:

• Fluent in English and Spanish (written and verbal).
• Minimum of 2 years of experience in Sales, Admissions, Patient Coordination, Lead Conversion, Customer Service, Call Center Operations, or Business Development.
• Comfortable making high volumes of outbound calls.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Experience working with CRM systems.
• Self-motivated and results-oriented mindset.

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person