Digital Marketing & Analytics Manager

Daily Tasks

• · Monitor ad performance (Google Ads, Meta Ads, etc.).
• · Track KPIs for live campaigns (CTR, CPC, ROAS, conversions).
• · Update budget pacing and flag under/overperforming ads.
• · Check website analytics and SEO keyword rankings.
• · Support urgent flyer edits or ad changes for hotels/events.

Weekly Tasks

• · Launch & optimize paid ad campaigns for promotions, openings, or events.
• · Draft and send email or SMS campaigns (aligned with Social Media Strategist).
• Draft email/LinkedIn outreach for corporate prospecting (restaurant/banquets/events).
• · Manage SEO updates for KSG websites (menu updates, seasonal specials, blog copy).
• · Run A/B tests on creatives, headlines, or target audiences.
• · Create reports for banqueting leads generated from ads/outreach.
• · Keep contacts lists organized and updated in Wix (compiling from OpenTable, Toast, TripleSeat and others).
• · Weekly alignment call with Strategist to sync campaigns and content.

Monthly Tasks

• · Develop & maintain a 90-120 day calendar of holidays & events, ensuring maximization of awareness and outreach.
• · Deliver full marketing performance report across all brands (paid + organic).
• · Propose budget shifts based on ROI (e.g., more ad spend on banqueting).
• · Present competitor ad analysis (benchmarking).
• · Update Google Business Profile listings for all hotels/restaurants.
• · Optimize listings on OpenTable, Toast, Yelp, Google, TripAdvisor and any others.
• · Evaluate website conversion funnel & recommend optimizations.
• · Plan 30-day email/SMS marketing calendar.

Shared / Joint Responsibilities

· Banqueting, Events & Corporate Prospecting:

• o Build targeted outreach lists (corporate admins & HR teams, local orgs, community groups).
• o Prospect LinkedIn groups, admins, HR contacts, and corporate clubs for catering & banquets.
• o Co-develop outreach campaigns (emails, flyers, social DMs).
• o Review 3-5 competitors monthly for content and ad ideas.
• o Track inquiries and report conversions.

· Campaign Coordination:

• o Strategist ensures storytelling & voice.
• o Marketing Manager ensures paid targeting & ROI.
• o Both collaborate weekly to merge creative + performance.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person