Digital marketing and Content Creator for Athleisure boutique

About La Byci

La Byci is a growing Outdoor and athleisure boutique blending cycling and running culture, fashion, wellness, and community. We create premium experiences around movement, style, and lifestyle , both online and in-store.

We’re looking for a creative, organized, and trend-aware Digital Marketing & Content Creator to help grow our brand presence across social media, email, paid ads, and content campaigns.

Job Overview

We are seeking someone who can both create engaging content and execute digital marketing strategies that increase brand awareness, traffic, and sales.

This role is ideal for someone who loves:

• Social media
• Fashion & lifestyle brands
• Outdoor and wellness culture
• Content creation
• Community engagement
• Growth marketing

ResponsibilitiesContent Creation

• Create Instagram Reels, TikToks, Stories, and photo content
• Capture in-store lifestyle content and product features
• Edit short-form videos and graphics
• Maintain brand aesthetic and voice

Digital Marketing

• Manage Instagram, TikTok, Pinterest, and Facebook
• Assist with Meta Ads and Google Ads campaigns
• Create email marketing campaigns (Klaviyo or similar)
• Schedule and publish content consistently
• Monitor analytics and engagement performance

Brand & Community

• Help coordinate influencer collaborations
• Support local events and community rides
• Engage with followers and customers online
• Research trends and viral content opportunities

Qualifications

• Experience creating content for social media brands
• Strong understanding of Instagram and TikTok trends
• Basic video editing skills (CapCut, Canva, Adobe, etc.)
• Familiarity with Meta Business Suite and/or Google Ads
• Strong communication and creative skills
• Photography or videography experience is a plus
• Passion for fitness, fashion, cycling, or wellness preferred

Preferred Skills

• Shopify experience
• Email marketing experience
• Paid ads knowledge
• UGC-style content creation
• Copywriting
• Canva / Adobe Creative Suite

Compensation

• Competitive hourly pay or salary (based on experience)
• Flexible schedule
• Growth opportunity within the brand
• Employee discounts
• Creative and collaborative environment

Schedule

• Part-time or Full-time
• On-site
• Some weekend/event availability

To Apply

Please send:

• Resume
• Portfolio or social media examples
• Instagram/TikTok handles (if applicable)
• Short introduction about why you’d be a good fit for La Byci

Pay: $4,000.00 - $5,000.00 per month

Benefits:

• Paid time off

Application Question(s):

• Portfolio Quality Check : Please share your Instagram, TikTok, or portfolio. Applications without this will not be considered.
• Taste + Eye Test: What brands or creators inspire your content style? (List 2–4 and briefly explain why.)
• Real-World Thinking: If you walked into La Byci today, what type of content would you create in your first 30 minutes?

Language:

• English (Required)

Ability to Commute:

• Miami, FL 33127 (Required)

Work Location: In person