Digital Marketing and Design Specialist

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing assets that enhance our online presence and drive engagement. This role requires a blend of design skills and creative thinking to optimize campaigns across various digital channels.

Responsibilities

• Create compelling content that resonates with target audiences, including ad campaigns, blog posts, social media updates, and email newsletters.
• Utilize design skills to produce visually appealing marketing materials that align with brand guidelines.
• Assist in executing comprehensive digital marketing campaigns across multiple platforms including social media, email, and websites.
• Analyze performance metrics to assess the effectiveness of marketing strategies and make data-driven decisions for optimization.
• Manage social media accounts by creating engaging posts, responding to followers, and monitoring brand presence.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Conduct market research to identify trends and insights that inform future marketing initiatives.
• Utilize analytics tools to track website traffic, engagement rates, and campaign performance, providing regular reports to stakeholders.

Skills

• Expertise in content creation across different formats including text, images, and videos.
• Strong ability to craft persuasive messages that drive action.
• Strong analytical skills with the ability to interpret data from various sources for informed decision-making.
• Knowledge of social media marketing best practices for platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Experience in conversion optimization strategies to improve user experience and increase conversions.
• Experience in performance marketing techniques including PPC campaigns and SEO strategies.

Join us in shaping our digital narrative while driving measurable results!

Pay: $57,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person