Digital Marketing and Experience Professional

• Peachtree Corners - Georgia - United States of America

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

Transform the everyday with us!

We are looking for a Digital Marketing and Experience Professional. This position will be a hybrid role based at Peachtree Corners GA.

This team member will drive Siemens Electrical Products’ digital engagement strategy, creating seamless, impactful experiences for customers, partners, and end users. Collaborating with Strategic Marketing and Product Marketing, plus Market Launch Strategy and Construction Technology, this role crafts detailed digital plans for improving progress, creativity, and happiness. As a key connection, the strategist builds outstanding customer experiences with marketing, composition, and data-driven optimization.

You’ll make a difference with:

Digital Strategy & Experience Design

• Develop and execute digital strategies that align with Siemens Electrical Products’ business goals, ensuring cohesive branding, storytelling, and user engagement across all digital channels.
• Lead customer journey mapping and optimize digital experiences through continuous content analysis and performance tracking.

Campaign & Content Integration

• Drive online campaigns including SEO, PPC, analytics, and creative content, partnering with Product Marketing and PMM to translate value propositions into compelling digital assets.
• Embed digital-first approaches in go-to-market strategies and collaborate on innovative tools such as XR/AR, digital configurators, and product visualization platforms.

Data & Analytics

• Define and monitor key performance metrics for digital campaigns using tools like Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud.
• Conduct A/B testing and user behavior analysis to refine engagement strategies and enhance customer outcomes.

Tools & Technical Expertise

• Proficient with Adobe Creative Suite, Canva, HubSpot, and related platforms; experienced in B2B marketing within large or matrixed organizations (electrical/construction experience preferred).

Cross-Functional Collaboration & Leadership

• Act as a bridge between marketing, product, sales, and digital platform teams, promoting best practices in digital execution and customer-centric design aligned with Siemens’ transformation goals.

Innovation & Continuous Improvement

• Stay ahead of emerging digital and construction technology trends, advocating for new platforms, tools, and digital-first initiatives that elevate Siemens’ customer engagement and market leadership.

You’ll win us over by having the following qualifications:

Basic Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business Administration, Communications, or a recognized Business field.
• Minimum 5+ years with the following:
• Digital marketing strategy, customer experience design, or digital transformation, with demonstrated success in B2B marketing (industrial, technology, or construction sectors preferred).
• Deep knowledge of SEO/SEM, paid media, email marketing, social media, and web platform management.
• Hands-on experience with marketing automation and analytics platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Analytics, and Google Analytics.
• Skilled in customer journey mapping and experience design methodologies to drive engagement and conversion.
• Ability to translate insights into actionable strategies, supported by strong analytical and problem-solving skills focused on measurable outcomes.
• Excellent communicator and cross-functional collaborator capable of influencing partners and driving alignment across teams.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship

Preferred Qualifications:

• Familiarity with XR/AR/VR technologies, digital configurators, or construction tech platforms.
• Experience working in large, matrixed organizations.
• Agile approach with adaptability to constantly evolving markets and technologies.
• Creative problem solver with a continuous improvement orientation toward digital innovation.
• Industry experience in electrical, construction, or related technical fields.