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Digital Marketing and Product Content Specialist
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With distribution centers nationwide, McNICHOLS is the leading and trusted supplier of metal products including perforated, grating, mesh, expanded, and designer metals. Our products are used in applications all around you, helping to shape architectural designs, entertainment venues, and more. Family-founded and customer obsessed, we have a purpose driven team inspired to support our customers in building America.
We have an opportunity for a Digital Marketing and Product Content Specialist to join our team. This position supports the creation, organization, and optimization of product and digital content across McNICHOLS' platforms. This role plays a key part in maintaining accurate, engaging, and search-friendly content on the company website and within the Product Information Management (PIM) system. This position ensures that digital assets, product data, and website content align with company standards and enhance the customer experience.
Responsibilities
- Support the accuracy and enrichment of product data within the Product Information Management (PIM) platform.
- Maintain digital assets, imagery, and metadata to support marketing campaigns and online catalog initiatives.
- Conduct regular quality assurance checks for website content, links, and product data accuracy.
- Assist with building and updating web pages and digital assets within the company's CMS (WordPress).
- Partner with marketing and product teams to ensure consistent, complete, and SEO-optimized content across all digital touchpoints.
- Collaborate with the Sr. Digital Marketing Specialist to implement content optimization, keyword updates, and UX improvements.
- Assist in tracking and reporting on content performance metrics and SEO indicators.
- Participate in website testing, audits, and special digital projects as assigned.
- Maintain organized documentation for web content processes and PIM updates.
Qualifications
- Associate’s or Bachelor’s degree in Marketing, Communications, Information Management, or a related field.
- 1–3 years of experience in digital marketing, content management, or product management (internships included).
- Familiarity with Content Management Systems (CMS), preferably WordPress.
- Experience with product data management systems or PIM platforms a plus.
- Strong attention to detail and ability to manage multiple content workflows.
- Working knowledge of SEO fundamentals and metadata best practices.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of HTML/CSS and website administration concepts preferred.
- Positive attitude, strong organizational skills, and a willingness to learn and grow within a digital marketing environment.
At McNICHOLS we reward our team with quarterly incentives, great health and wellness benefits, generous 401k matching, 15 days of PTO, as well as 100% company paid life insurance, disability, wellness, and financial health benefits.
Join McNICHOLS – Where Inspired People and Inspired Service are our mission. Visit us at mcnichols.com/careers to learn more!
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