Digital Marketing and Sales Specialist

Penta Labs is seeking a sophisticated Digital Strategy & Business Development Specialist to modernize our market presence. This hybrid role requires a unique blend of technical sales acumen and digital marketing mastery. The ideal candidate will leverage cutting-edge marketing technology to expand our global footprint, ensuring our legacy of excellence in electron tube technology reaches a modern, technical audience.

Core Responsibilities

• Strategic Digital Outreach: Design and execute high-level digital sales campaigns using CRM automation and precision-targeted LinkedIn outreach to engage engineers and procurement leads.
• Content Leadership: Synthesize complex technical specifications into professional digital assets, including white papers, technical case studies, and video presentations that establish industry authority.
• Full-Funnel Management: Oversee the digital lead-generation lifecycle—from SEO and SEM acquisition to technical sales consultation and final closing.
• Market Intelligence: Utilize advanced analytics and AI-driven market research to identify emerging opportunities within the broadcast, medical, and industrial heating sectors.
• Brand Modernization: Ensure a cohesive and professional brand presence across all digital touchpoints, maintaining the integrity of our specialized industrial niche.

Professional Requirements

• Technical Proficiency: Mastery of modern MarTech stacks (e.g., Salesforce/HubSpot, Google Analytics 4, and LinkedIn Sales Navigator).
• Communication Excellence: Superior written and verbal communication skills, with the ability to discuss technical specifications with engineers and contract terms with executives.
• B2B Experience: A proven track record of managing long-cycle B2B sales and high-value industrial accounts.
• Industry Advantage: Prior experience in electron tubes, RF power, or semiconductor industries is highly preferred.

Pay: From $56,520.57 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person