Digital Marketing and SEO Specialist

Job Description

As a Digital Marketing and SEO Specialist at Suyog, you will lead the planning and execution of integrated digital strategies. Your primary objective is to amplify brand awareness, drive targeted traffic, and secure dominant search engine rankings through a data-driven approach to SEO, content, content marketing, social media, PPC campaigns, and analytics.

Salary Estimate: as per the industry standard

Experience

• Minimum 5 to 10 Years

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve core business goals.
• Manage end-to-end SEO campaigns to significantly improve organic search engine rankings.
• Plan and execute off-page SEO activities such as link-building, outreach, and authority-building to improve search visibility. Stay updated with Google algorithm changes and SEO trends to refine strategies and maintain ranking stability.
• Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush and Screaming Frog.
• Create and manage high-performing paid campaigns across Google, Bing, and Meta platforms.
• Optimize social media channels and digital touchpoints to maximize lead generation and visibility.
• Maintain up-to-date knowledge of search engine algorithms and industry best practices.
• Partner with internal teams to align digital initiatives with overall marketing objectives.

Skills:

• Proven experience in digital marketing with a strong portfolio of SEO and PPC success.
• Deep understanding of search engine algorithms, ranking factors, and technical SEO.
• Ability to analyse data, interpret ranking trends, and make strategic, data-driven decisions
• Basic knowledge of HTML, CSS, and website management.
• Creative thinker with the ability to design unique SEO strategies and adapt quickly to algorithm updates.
• Active certifications in Google Analytics, Google Ads, or Meta Blueprint.
• Versatile background in both B2B and B2C digital marketing environments.
• High proficiency in major marketing automation tools and analytics platforms

Perks and benefits

• As Per Industry Standard (Not A Constraint For The Desirable Candidates)

Joining:

Immediate (0-30 Days)

Location:

Bhubaneswar/ Onsite

Email

saswati@suyogindia.com