Digital Marketing and Social Media Specialist/ Citizens School, Dubai, UAE

• Develop and implement comprehensive digital marketing strategies aligned with the school’s goals and ethos.
• Manage and grow the school’s presence across Instagram, LinkedIn, TikTok, YouTube, and Facebook - ensuring platform-specific content strategies are implemented effectively.
• Identify and capitalize on digital trends and opportunities to enhance brand visibility and engagement.
• Develop and implement the annual social media posting plan, ensuring alignment with line managers for review and updates.
• Ensure timely and engaging social media posts for Citizens School across all platforms. along with frequent stories.
• Copy writing of captions and titles.
• Assist with the creation of graphic design content for social media and marketing purposes using templates or tools like Canva and others
• Community Engagement - Monitor and respond to social media interactions, fostering a sense of community and connection.
• Analyze social media performance metrics to inform content and strategy.

• Assist in planning and executing paid digital campaigns (Meta Ads, Google Ads, etc.) to promote events, school initiatives, and admissions.
• Support in managing budgets for boosted posts and light paid media to increase reach and visibility.
• Monitor campaign performance and provide basic optimization recommendations based on key metrics.
• Create and distribute EDMs (Email Direct Marketing) to nurture interest and promote key initiatives.
• Use HubSpot to track campaign performance, support lead organization, and maintain visibility on campaign outcomes

• Schedule regular emails to parents/stakeholders in alignment with the Admissions team.
• Track open rates, click-throughs, unsubscribes, and list growth from email campaigns.

• Monitor marketing trends in the UAE/British curriculum school space.
• Conduct competitor audits (e.g., website structure, messaging, social media presence).

• Monitor social media performance and engagement metrics to inform strategy and optimize content.
• Collaborate with the marketing team to evaluate campaign success and identify areas for improvement.
• Track and analyze digital marketing performance metrics, preparing regular reports for management.
• Use data-driven insights to refine strategies and improve engagement and lead generation.

• Maintain the marketing ledger, ensuring the timely execution of tasks by the Creative Designer and Media Production Specialist in coordination with the PR manager.
• Manage and update the discounted partners portfolio, ensuring partnerships are up-to-date and beneficial.

• Assist with internal school events and other community-building activities, including support on weekends if required.
• Participate in outreach events like school and nursery shows, Ripe markets, and other promotional activities to enhance the school’s visibility.
• Support key marketing campaigns and partnership rollouts, including events like Diabetes Run and Breast Cancer Awareness Month initiatives.

• Work closely with the admissions team to align marketing efforts with enrolment goals.
• Partners with teachers, staff, and parents gather and share success stories and milestones.
• Liaise with external agencies and vendors as required.
• Report directly to the PR manager.

• Bachelor's degree in marketing, Communications, Digital Media, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing, social media management, or communications.
• Prior experience in the education sector, family-oriented brands, community-focused environments, or similar service-based industries is preferred.
• Demonstrated ability to manage multiple platforms including Instagram, LinkedIn, TikTok, YouTube, and Facebook — with a strong understanding of content trends, engagement strategies, and platform algorithms.
• Solid understanding of brand tone, community engagement, and visual storytelling.
• Experience with light paid media campaigns (boosted posts, Meta Ads, Google Ads), EDM platforms (e.g., Mailchimp or HubSpot), and basic campaign tracking.
• Familiarity with HubSpot for lead tracking and email marketing.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Express, CapCut) are a plus.
• Strong written and verbal communication skills in English. Arabic is a plus but not mandatory.
  

Vision and Values
Purpose: Inspire, Empower, Thrive

We embed the Citizen's vision and ethos by living out the following values:

• Entrepreneurship
• Empathy
• Inclusivity
• Growth Mindset
• Curiosity
• Resilience
• Well-Being

About Citizens School Dubai
At Citizens School Dubai, we are redefining education through a forward-thinking approach, empowering learners with our distinctive vision to "Inspire, Empower, Thrive." Our core values and unique approach focus on four pillars: nurturing entrepreneurial mindsets, implementing inquiry-based learning, promoting transdisciplinary project-based learning, and ensuring that every learner is known and valued as an individual. We are dedicated to preparing learners for future challenges by embedding real-world applications into every subject and fostering a supportive, inclusive environment for exploration and growth.

Location & Environment

Located in the heart of Dubai, Citizens School is close to key landmarks such as Sheikh Zayed Road, Business Bay, Downtown, Burj Khalifa, City Walk, and Jumeirah. Our campus offers modern facilities in a prime and easily accessible location