Digital Marketing Associate

Job description

- Location: Shahrah-e-Faisal, Karachi
- Timings: 10:00am - 7:00pm
- Position: Performance Marketing Associate
- Job type: On-site

The person:

• The willingness to learn and pursue technical knowledge of how digital advertising works and how to get the best results.
• Take ownership of his/her role and be proactive in getting solutions for clients.
• Is responsible enough to see things through and not wait for follow-ups.
• Has a positive and can-do attitude.
• 6 months to 1 year of experience in Performance Marketing
• Knowledge of Meta Ads (Facebook, Instagram); familiarity with other platforms is a plus
• Basic understanding of digital marketing channels and analytics

The Job.

• Plan, execute, and optimize conversion-based campaigns on Facebook and Google Ad platforms.
• To change bids, create and edit ads, build new audience segments, create custom audiences based on user behavior and achieving business KPIs & continuously optimize the campaigns.
• Manage and understand Facebook Business Manager, Events Manager, Custom Audiences, Conversion Events, Facebook Commerce Manager & Google Conversions Ads.
• Use Google Analytics to analyze the website and advertising performance and keep track of orders, revenue, and efficiency.

Note: This is a junior-level position, and candidates with relevant coursework, certifications, or limited professional experience will also be considered. Training and mentorship will be provided to support your professional growth.

Job Type: Full-time

Application Question(s):

• Can you join immediately?
• Your total number of experience working within Performance marketing?
• Your total number of experience working within Facebook Ads?
• Your total number of experience working within Google Ads?
• Your total number of experience working with Ad campaigns?
• How do you commute?
• Your present salary and expectations?

Work Location: In person