Digital Marketing Associate (2yrs experience in Beauty and Wellness Marketing)

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing channels. This role involves developing and executing digital marketing strategies to enhance brand awareness, drive website traffic, and increase conversions. If you thrive in a fast-paced environment and possess a blend of analytical skills and creative flair, we want to hear from you.

Duties

• Develop and implement effective digital marketing campaigns across various platforms including SEO, SEM, email marketing, and social media.
• Utilize SEO tools for keyword research, on-page optimization, and performance tracking to improve organic search rankings.
• Create engaging content for websites, blogs, social media, and email newsletters that aligns with brand messaging.
• Manage social media accounts by creating content calendars, scheduling posts, and engaging with followers to enhance brand presence.
• Analyze campaign performance using Google Analytics and other analytics tools to identify trends and insights for continuous improvement.
• Oversee Google Ads campaigns including keyword selection, ad copywriting, and budget management to maximize ROI.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Optimize conversion rates through A/B testing and landing page enhancements.
• Stay updated on the latest digital marketing trends and technologies to ensure our strategies remain competitive.

Requirements

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO tools, Google Ads, Google Analytics, WordPress, HTML, CSS, JavaScript, and SQL.
• Familiarity with email marketing platforms and marketing automation tools.
• Experience in performance marketing strategies including conversion optimization and e-commerce initiatives.
• Strong skills in content creation, copywriting, graphic design (Adobe Photoshop), social media management, and B2B marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills with the ability to collaborate effectively across teams.
• A proactive approach to problem-solving with attention to detail. Join us as we continue to innovate in the digital space!

Job Types: Part-time, Contract

Base Pay: From $20.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Employee discount
• Flexible schedule

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Villanova, PA 19085 (Required)

Ability to Relocate:

• Villanova, PA 19085: Relocate before starting work (Required)

Work Location: In person