Digital Marketing- Associate/ Senior Associate

Responsibilities-

• Develop and execute innovative growth strategies to drive user acquisition

• Build and maintain strong relationships with ad networks, publishers, and partners to optimize campaign performance and negotiate competitive rates.

• Identify and test new growth channels, platforms, and partnerships to expand reach and impact.

• Collaborate with Data Analytics, Product, and Engineering teams to align growth strategies with business objectives.

• Establish and maintain dashboards and reporting systems using tools like Tableau, Google Analytics, and Appsflyer to track performance and make data-driven decisions.

• Apply A/B testing and other experimental methods to refine marketing strategies and drive continuous optimization.

• Analyze marketing and growth data to provide actionable insights for improving ROI and user engagement.

What are we looking for –

• 2+ years of experience in growth marketing, performance marketing, or digital acquisition strategies.

• Proven track record of driving user acquisition and revenue growth through data-driven marketing strategies.

• Strong expertise in marketing analytics tools (Google Analytics, Appsflyer, Tableau, etc.).

• Hands-on experience with media buying, ad networks, programmatic advertising, and search marketing.

• Proficiency in Excel, Word, and PowerPoint for reporting and presentations.

• Strong communication and collaboration skills, with a proactive and results-oriented approach.

Preferred Skills-

• Experience working with D2C, B2C, or app-based businesses.

• Prior experience in a fast-paced startup or high-growth environment.

• Strong problem-solving skills and the ability to make data-driven decisions.

• Hands-on experience managing Facebook, Google Ads, and other performance marketing channels