Digital Marketing & Communications Manager - Industrial

Company Overview

Our is a leading industrial company with a strong presence in manufacturing and industrial solutions. With a focus on innovation, operational excellence, and customer-centricity, the company is undergoing a digital transformation to strengthen its market position and global reach.

Role Overview

The Digital Marketing & Communications Director will lead the company’s global digital strategy and corporate communications, driving brand positioning, demand generation, and customer engagement across all digital channels.

This role requires a strategic and hands-on leader who can bridge traditional industrial business models with modern digital marketing practices, enhancing visibility, lead generation, and reputation in both B2B and technical markets.

Key Responsibilities

• Define and execute a comprehensive digital marketing strategy aligned with business objectives.
• Lead the company’s digital transformation initiatives across marketing and communications.
• Identify and implement best-in-class tools (CRM, marketing automation, analytics).
• Drive qualified lead generation through SEO, SEM, paid media, and inbound marketing.
• Optimize digital funnels to improve conversion rates and ROI.
• Establish KPI frameworks and dashboards to measure performance (traffic, leads, CAC, ROI).
• Develop and strengthen the global brand positioning and messaging.
• Oversee internal and external communications, ensuring consistency across regions and business units.
• Manage PR, media relations, and crisis communications when required.
• Lead content strategy including technical content, case studies, white papers, and industry insights.
• Position the company as a thought leader within its industrial niche.
• Collaborate with technical and commercial teams to translate complex solutions into compelling narratives.
• Build and lead a high-performing marketing and communications team.
• Collaborate closely with Sales, Product, and Regional teams to align messaging and campaigns.
• Manage external agencies and partners.

Key Requirements

• 10+ years of experience in digital marketing and communications.
• Proven track record in B2B and preferably industrial, manufacturing, or technical environments.
• Experience leading digital transformation initiatives.
• Strong background in performance marketing and lead generation.
• Deep understanding of digital tools (CRM, HubSpot, Salesforce, Google Analytics, etc.).
• Strong analytical mindset with data-driven decision-making capabilities.
• Demonstrated experience leading and developing teams.
• Strong stakeholder management skills in a matrix organization.
• Hands-on mentality with strategic vision.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• MBA or equivalent is a plus.