Digital Marketing & Content Executive (Female Candidates Only)

About Us

Indian Association for the Blind (IAB) is a 40-year-old NGO empowering visually challenged individuals through education, training, and employment. Thank U Foods is our social enterprise supporting livelihoods through bakery outlets.

We are looking for a dynamic Digital Marketing & Content Executive to manage social media, content creation, and branding for both IAB and Thank U Foods.

Role Overview

This is a hands-on role requiring photography, videography, content creation, social media management, and coordination with our internal teams. The candidate will work closely with management to build a strong digital presence and execute campaigns.

Key Responsibilities

Content Creation

• Capture photos & videos at IAB campus and Thank U outlets.
• Create reels, stories, and short videos for Instagram & Facebook.
• Edit photos/videos using Canva / mobile editing tools / AI.
• Create posters, banners, and visuals for events/campaigns.

Social Media Management

• Manage social media accounts for IAB and Thank U Foods.
• Plan monthly content calendars.
• Write captions, success stories, updates, and posts.
• Schedule posts and monitor audience engagement.

Digital Marketing

• Basic knowledge of Meta Ads & Google Ads.
• Track performance metrics and prepare monthly reports.
• Update website content and blogs (basic level).

Coordination & Outreach

• Work with IAB teams to gather content from events, training, and school activities.
• Coordinate with Thank U outlets for product updates and promotions.
• Support fundraising campaigns with creatives & online communication.

Required Skills & Qualifications

• Graduate in any field (Marketing / Visual Communication preferred).
• 2–4 years of experience in Digital Marketing / Social Media / Content.
• Strong photography & videography skills (mobile acceptable).
• Proficiency in Canva, basic video editing apps, AI, and social media tools.
• Creative thinking, design sense, and attention to detail.
• Excellent communication & writing skills in English and Tamil.
• Ability to travel internally (IAB campus, outlets, events).
• Female candidates preferable.

Preferred Profile

• Young, energetic, and creative personality.
• Ability to work independently with minimal supervision.
• Passion for social impact and community-based storytelling.
• Experience in NGOs or start-ups is an added advantage.

Benefits

• PF (as applicable)
• Travel/phone reimbursement
• Meals on working days
• Opportunity to work on meaningful causes
• High creative freedom

Work Schedule

• Day shift, Monday–Saturday
• On-site at Sundarajanpatty + travel when required

How to Apply

Please send your resume and portfolio (if available) to: roshan@theiab.org or whatsapp your resume to 96008 22995

Subject: Application – Digital Marketing & Content Executive

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Provident Fund

Application Question(s):

• Can you capture and edit photos/videos independently?
• Are you comfortable traveling to IAB campus & outlets?
• Do you have 2–4 years experience in digital marketing or social media?
• Expected salary?

Work Location: In person