Digital Marketing Coordinator

Overview:The Digital Marketing Coordinator supports day-to-day marketing tasks and helps bring campaigns to life across digital platforms. This role focuses on execution, content creation, lead tracking, and optimizing the company’s digital presence.

Key Responsibilities:

Content Creation & Distribution

• Write and edit content for blogs, landing pages, service pages, and podcast episode descriptions.
• Help execute and maintain social media calendars, working with internal/external creators.
• Edit and optimize videos and images for use across platforms.
• Maintain business listings and respond to reviews for reputation management.

Digital Advertising Support

• Build and manage digital ad campaigns under the guidance of the Director.
• Create ad creatives and digital/print collateral such as flyers and event handouts.
• Monitor campaign performance and suggest optimizations.

Website Maintenance & SEO Execution

• Make routine updates to the Wordpress websites
• Implement SEO best practices (metadata, alt tags, internal linking, local listings).
• Ensure website content remains current and accessible to users.

CRM & Lead Tracking

• Track digital lead sources and update CRM entries accordingly.
• Monitor the performance of lead forms, landing pages, and tracking codes.
• Work with admin and sales teams to ensure lead handoffs are timely and accurate.

Project & Vendor Support

• Help coordinate deliverables with outside vendors (e.g., video editors, SEO partners).
• Ensure outsourced work is aligned with brand guidelines before passing to the Director for final approval.

Job Type: Full-time

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: In person