Digital Marketing Coordinator

The Role

The Digital Marketing Coordinator ensures MFUSED’s digital presence operates with excellence — supporting website updates, email campaigns, SEO initiatives, paid media reporting, and CRM management. This role executes day-to-day digital tasks that bring MFUSED’s brand campaigns and product launches to life across multiple platforms.

While not a creative development role, this position requires a strong eye for detail and a solid understanding of how content, data, and digital systems work together to deliver great brand experiences. The ideal candidate is organized, technically capable, and eager to learn within a collaborative, high-performing marketing team.

What You’ll Do

• Website Maintenance & Content Updates
  • Support day-to-day website updates including product listings, event pages, and promotional content.
  • Coordinate with creative and product teams to ensure visuals, copy, and assets are accurate and compliant.
  • Partner with vendors and developers to troubleshoot and enhance website functionality.
• 
  Search Engine Optimization (SEO)
  • Implement keyword strategies and page optimizations to improve organic visibility.
  • Maintain metadata, site structure, and basic SEO best practices.
  • Collaborate with external SEO partners to track and report on performance metrics.
• 
  Email & CRM Execution
  • Build and deploy email campaigns using approved content and templates.
  • Manage audience segmentation, contact list hygiene, and automated workflows in HubSpot.
  • Track performance metrics (open rates, CTRs, unsubscribes) and deliver insights to improve campaign results.
• 
  Digital Advertising Support
  • Assist in trafficking assets and updating creative for paid search, display, and social campaigns managed by internal or agency partners.
  • Monitor live campaigns for accuracy, correct tagging, and optimization opportunities.
  • Consolidate ad performance data and communicate results to the marketing team.
• 
  Analytics & Reporting
  • Monitor digital KPIs in Google Analytics 4 (GA4) and HubSpot dashboards.
  • Compile and summarize monthly performance data for leadership review.
  • Support Marketing Operations by validating tracking accuracy and tagging consistency.
• 
  Cross-Functional Collaboration
  • Work closely with Brand, Channel, and Product Marketing to ensure digital campaigns reflect broader brand goals.
  • Coordinate with Marketing Operations and Compliance on asset approval and data governance.
  • Collaborate with agencies to ensure timelines and deliverables are met across digital channels.

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
• 2+ years of experience in digital marketing or campaign execution, preferably within cannabis, CPG, or retail.
• Practical knowledge of CRM tools, email platforms, and analytics systems (HubSpot and GA4 experience preferred).
• Familiarity with basic web management tools and SEO best practices.
• Proficiency in Microsoft Office, Google Workspace, and project management tools (Asana or similar).
• Detail-oriented with strong organizational and communication skills.
• Comfort working with data and basic performance metrics.
• Ability to coordinate multiple projects, meet deadlines, and work cross-functionally.
• A proactive mindset with a willingness to learn new digital tools and technologies.