Digital Marketing Coordinator

Digital Marketing Coordinator

About Rastelli Foods Group:

Rastelli Foods Group is a family-owned, industry-leading provider of premium meats and seafood, delivering to retailers, foodservice operators, and direct-to-consumer customers nationwide. With a legacy built on quality, innovation, and integrity, we?re expanding our marketing team to strengthen our digital operations and grow our presence across wholesale and DTC channels.

Position Summary:

We are seeking a highly organized and proactive Digital Marketing Coordinator to support our marketing team in executing day-to-day digital operations across email, SMS, e-commerce, website maintenance, and product data management. This role is perfect for someone who enjoys working behind the scenes to keep campaigns running smoothly, platforms updated, and product data accurate and well-managed.

Key Responsibilities:

? Email & SMS Campaign Execution:

• Program, schedule, and deploy promotional, transactional, and lifecycle emails and SMS messages using Klaviyo or similar platforms
• Maintain campaign calendars and ensure timely execution across key selling periods
• Perform QA checks to ensure proper formatting, segmentation, and functionality
• Maintain and monitor list health, ensuring deliverability and compliance with email best practices
• Identify opportunities to grow and segment subscriber lists through sign-up forms, promotions, and lead generation initiatives
• Manage and optimize automated flows in Klaviyo to support customer engagement and retention

eCommerce & Shopify Management:

• Maintain and update product listings and pricing on Rastellis.com
• Create and organize new product pages, collections, and tags within Shopify
• Update and maintain recipes, blogs, and videos to support SEO and customer engagement
• Coordinate with cross-functional teams to ensure site accuracy, product content, and pricing remain current
• Manage product content, images, videos, and specs within Syndigo for retail syndication and internal use
• Assist with managing and updating product content across additional eCommerce platforms such as Shop.com, Amazon, and other third-party marketplaces as needed

? Website Support:

• Assist in supporting and maintaining websites across the Rastelli Foods Group portfolio (including DTC and wholesale properties)
• Help support and execute updates in conjunction with our in-house UX/Developer, including banners, landing pages, and promotional content
• Monitor site performance and coordinate resolution of any issues

• Administrative, Content & Creative Support:

• Organize and maintain digital files across shared drives and cloud platforms
• Assist the content team with tasks related to photoshoots, copy updates, and vendor coordination
• Support the social media and photo/video team as needed
• Help ensure digital materials are up-to-date and easy to access across departments

• Reporting & Troubleshooting:

• Assist in pulling weekly and monthly reports from Shopify, Klaviyo, Google Analytics, etc.
• Monitor for technical or content errors and communicate with internal stakeholders to ensure resolution

Qualifications:

• 1?3 years of experience in digital marketing, e-commerce coordination, or marketing operations
• Experience with Shopify and Klaviyo strongly preferred
• Familiarity with Syndigo or similar product content management systems is a plus
• Comfortable working across multiple websites and digital platforms
• Highly organized with attention to detail and strong communication skills
• Experience with Adobe Illustrator a plus
• Passion for food, CPG, and/or e-commerce brands is a bonus

What We Offer:

• Hands-on experience with leading e-commerce and digital marketing tools
• Collaborative, food-loving environment with a strong entrepreneurial spirit
• Employee discounts, tastings, and team events

Benefits:

• 401 k with matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Opportunities for Advancement

This is a Fulltime Monday ? Friday position

Location: Swedesboro, NJ

Salary Range $48,000 - $52,000 annually

Equal Opportunity Employer: We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. We actively promote diversity, inclusion, and a culture where every employee feels valued and respected. Qualified candidates from all backgrounds are encouraged to apply.