Digital Marketing Coordinator

Boka Restaurant Group is currently looking for a Digital Marketing Coordinator to join their Marketing Team!

• Develop and execute email marketing campaigns, including newsletters,
• promotional emails, and automated user journeys.
• Create and maintain email marketing templates with custom graphic design assets,
• ensuring brand consistency and responsive layouts.
• Track, analyze, and translate campaign performance data (open rates, click-through
• rates, conversions) into actionable insights.
• Collaborate with Manager to upkeep and segment email subscriber lists for targeted
• messaging.

• Assist in creating landing page wireframes and mockup, utilizing Webflow to design
• and implement engaging visual elements for our websites.
• Test website functionality across different browsers and devices, perform regular
• maintenance tasks, and debug basic HTML/CSS/JavaScript errors.
• Support the Digital Marketing Team in maintaining website content by performing
• basic edits and management tasks like image resizing, menu changes, color
• correction, and document uploads.

• Perform SEO audits and implement on-page optimizations, focusing on semantic
• HTML, metadata, and site speed to improve organic discoverability.
• Support ADA compliance audits, implement necessary changes to website content
• and structure (including SEO considerations like alt text, semantic HTML, and
• accessible link text) to improve accessibility, and maintain ongoing compliance.
• Track conversion funnels and user behavior, consolidating data into actionable
• monthly and quarterly insights.

• Communicate effectively with stakeholders, proactively following up with restaurant
• and marketing team members to gather necessary information.
• Provide support to Marketing Team members on digital-related questions.
• Contribute to the continuous improvement of the Digital Marketing Team with
• organization of our digital tools and asset libraries across Dropbox and Asana.
• Willing to take on additional tasks and projects as they arise.

• 3+ years of experience in a Digital Marketing, Content Marketing, or similar
• technical-creative role.
• Sample work demonstrating web design projects, email campaign builds, or other
• graphic design case studies.
• Organizational skills with experience governing digital asset libraries.
• Experience using Asana or similar project management tools to track tasks, gather
• assets from stakeholders, and meet deadlines in a fast-paced environment.
• Proactive mindset and a strong willingness to learn new tools, platforms, and
• emerging technologies as our digital ecosystem evolves.

• A passion for the restaurant industry and an understanding of its target audience.
• Strong copywriting skills with an emphasis on long-format digital

This is an ideal position for someone who is seeking to become a member of a hard-working and fun team!

Physical Requirements:

• Lift and move up to 10 pounds; frequently lift and/or move up to 25 pounds; and occasionally lift and/or move up to 50 pounds
• Safely and effectively use all necessary tools, equipment, and cleaning chemicals
• Stand and walk for an entire shift, including moving safely through all areas of the restaurant which may include stairs, uneven, and/or slick surfaces
• Ability to bear exposure to hot and cold environments

If you feel you meet the requirements, are a team player, experienced, passionate, and dedicated to your craft, we want to hear from you! Please reply with a copy of your resume AND a cover letter detailing why you'd be a great addition to our team!