Digital Marketing Coordinator

Company Background

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have consecutively participated in the postseason for the last seven year, as well as won two American Football League (AFL) Championships (1964-1965), and an NFL record four straight AFC Championships (1990-1993) that included four trips to the Super Bowl. Located in Orchard Park, New York, the Bills are proud to be a member of the Western New York Community for more than 55 years.

Terry and Kim Pegula purchased the Buffalo Bills in 2014 and are only the second owners in the team’s history. Terry Pegula rose from humble beginnings to become one of the most respected leaders in the energy industry, and the Pegulas are one of the few professional sports owners to operate franchises in multiple sports, also owning the Buffalo Sabres (NHL), Buffalo Bandits (NLL) and Rochester Americans (AHL).

The Buffalo Bills are building a new stadium which will open in 2026, and are excited to be building the future while fostering a championship culture. Our HEART values, hard work, energy, accountability, respect, and team, are at the forefront of everything we do for our fans, community, employees, and team.

Position Summary

The Digital Marketing Coordinator supports the strategy, execution, and optimization of the organization's digital marketing programs. This role focuses on enhancing fan engagement, driving ticket and merchandise sales, and fulfilling partner contractual obligations through multi-channel digital campaigns.

Key Responsibilities

• Campaign Execution: Assist in the development and monitoring of multi-channel campaigns across email, mobile app, website, paid ads, and SEO.
• Content Management: Update and maintain official digital platforms, including the Buffalo Bills Website, ensuring all content follows brand guidelines.
• Data & Analytics: Track and report on key performance metrics (KPIs) to provide actionable insights for campaign optimization.
• Cross-Functional Collaboration: Work with Creative, Ticketing, and Corporate Partnerships to align digital assets with overall business goals.
• Sponsorship Activation: Help execute digital marketing assets received by corporate partners and generate reports on sponsorship execution.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
• Experience: 1–3 years of experience in digital marketing, or a related field.
• Technical Skills: Proficiency in email marketing tools (e.g., Eloqua), Content Management Systems, Adobe Creative Suite, and Microsoft Excel.
• Communication: Exceptional written and verbal skills, with a focus on attention to detail, grammar and proofreading skills.
• Critical Competencies: Ability to thrive in a highly visible, high-pressure environment. Must be dependable, willing to take initiative and flexible. Must possess strong time management, organizational and problem-solving skills.
• Availability: Ability to work a flexible schedule, including nights, weekends, and holidays as required by the NFL season and event schedule.

Physical Requirements

• Remaining in a station position, often standing or sitting for prolonged periods.
• Ability to work in a fast-environment.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

Benefits and Incentives

• Medical Plans: Comprehensive and affordable medical plan options; fully paid dental, short and long-term disability, and life insurance; supplemental vision care and critical illness coverage.
• Investments: 401(K) with employer matching; discretionary annual employer defined contribution
• Paid Time Off: Generous paid time off including vacation, sick, holidays, volunteer time, diversity awareness days, paid parental leave
• Bills Experience: deeply discounted employee season tickets and paid parking; discount on team store merchandise
• Wellness: onsite fitness facilities and employee cafeteria
• Bills Culture: we offer many social and community volunteer events as well as learning and development growth opportunities

Compensation

• The role is non-exempt and the anticipated annual salary between $48,000 - $52,000. Salary will be based on the level role offered in accordance with candidate’s experience, qualifications and internal team equity.

The Buffalo Bills, LLC are proud to be an Equal Opportunity Employer and do not discriminate based upon race, color, religion, gender, national origin, sexual orientation, gender identity, gender expression, age, disability status, protected veteran status, or any other characteristic protected by law.