Digital Marketing Coordinator

The Digital Marketing Coordinator will support the Marketing Department with the coordination of external communications including social media, website maintenance, marketing emails, community calendars listings, online reviews, etc. This person will be the department’s day-to-day liaison with our Digital Agency who manages Ballet West’s and Ballet West Academy’s display advertising, paid social media campaigns, and Google Grant. Additionally, this position will provide analytics for campaign optimization and will assist with administrative duties as needed.

Responsibilities include, but are not limited to:

· Main point of contact with the company’s Digital Agency, coordinating paid social advertising campaigns and assisting with Google Grant account monitoring

· Curates stories and pictures for social media, including creating vibrant video content

· Works closely with other departments including: Graphic Design, Ballet West Academy, Patron Services, and Development

· Produces and posts organic content that is timely, informative, and persuasive

· Stays current on emerging social media trends, ballet and art trends, sites, and communication technologies

· Using WordFly, oversees list management and creates and deploys marketing and fundraising emails for the company.

· Monitors email opens, clicks, opt-outs, and bounce rates, and adjusts for optimal engagement, inbox delivery, and revenue generation

· Monitors BW’s online presence and assists in keeping the Ballet West website current and functional

· Frequently posts and monitors accounts on online community calendars such as Visit Salt Lake, Now Playing Utah, Yelp, Wikipedia, and SpinGo

· Explores additional digital platforms not currently being used by BW

· Assists the Marketing Manager and Project Manager with budget monitoring by tracking and submitting invoices.

· Includes administrative duties such as scheduling meetings, scanning, copying, digital filing, expense reporting, ordering supplies, and providing graphics and photography to internal and external partners.

· Works performances and events which may take place evenings and/or weekends.

· Other duties as assigned.

Qualifications

· Knowledge of fundamental office support, including marketing principles and practices as normally acquired through a bachelor’s degree in marketing, Communications, or other related field.

· Minimum 2 years’ experience in the areas of administrative support, with advertising, market research, public relations, direct mail, and digital marketing preferred.

· Knowledgeable regarding best practices for Facebook, Instagram, Twitter, email marketing, etc.

· Solid analytical comprehension.

· Computer literacy in a Windows environment and database management required.

· High level of Microsoft Office competency including Excel, Word, and Powerpoint.

· Knowledge of web platforms and WordFly a plus.

· Ability to work within a diverse team with varying levels of experience to produce highest-quality marketing materials.

· Ability to self-manage while executing complex deadline-oriented projects. Solid project management skills and organization skills needed. Ability to pay close attention to detail.

· Completes tasks on time. Double checks work for consistency and accuracy.

· Excellent writing, proofreading, and editing skills required.

· Creativity and ability to think of out-of-the-box ideas to keep audiences engaged and interested.

· Knowledge of ballet and the arts helpful.

· Previous nonprofit or cultural arts experience preferred.

Working Conditions & Expectations

The noise level in the work environment is usually moderate. There may be a significant amount of physical activity required. Because some travel will be involved, the employee may be exposed to varying work environments. Due to the nature of the work, after hours and some weekends will be necessary.

About Ballet West

BALLET WEST is a nonprofit founded in 1963 and is one of America’s leading and largest ballet companies, led by Artistic Director Adam Sklute. The Company boasts a rich and varied repertoire, elegant and versatile artists and an American style and legacy that is as dynamic, expansive and unexpected as the Rocky Mountain region it represents. Ballet West has toured the world several times, presenting the very best in American classical ballet. More than 64,000 students are served through outreach programs each year, reaching 100% of all Utah school districts. The Company continues to build future ballet artists and audiences by providing classical ballet training through the Frederick Quinney Lawson Ballet West Academy and its four campuses in downtown Salt Lake City, Lehi, Park City, and Trolley Corners. With more than 1,000 students, it is the largest ballet and dance school in Utah. Nearly $400,000 in scholarships are distributed annually to Academy Students.

Ballet West embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly encourage women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Ballet West is an equal opportunity employer. Applicants will not be discriminated against due to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person