Digital Marketing Coordinator II

Full-Time | Revenue Department Reports To: Director of Revenue

About the Role

We are seeking a strategic, execution-focused Digital Marketing Coordinator II who can both implement and help shape our digital marketing initiatives.

This role owns day-to-day execution across SEO, paid search, reputation, social media, and collateral development — while also contributing to digital strategy planning, campaign optimization, and performance analysis.

This is a hands-on role for someone who understands how digital marketing drives revenue and is ready to move beyond basic coordination into strategic contribution.

Core Responsibilities1. Google & Local SEO Execution (Primary Focus)

• Publish weekly Google Business Profile posts
• Upload weekly project and team photos
• Send and manage review requests
• Respond to Google and Yelp reviews
• Optimize service pages by city and neighborhood
• Support development of commercial landing pages
• Maintain citation consistency and directory listings
• Monitor broken links and microsite health

2. SEO Strategy & Optimization Support

• Conduct keyword research and competitor analysis
• Identify ranking gaps and content opportunities
• Recommend new service pages and vertical content
• Monitor map pack positioning and search trends
• Assist in developing quarterly SEO initiatives
• Track organic performance and recommend adjustments

3. Paid Media Execution & Optimization

• Support monitoring of Google Local Service Ads (LSA)
• Assist in managing PPC campaigns and keyword focus
• Track cost per lead, cost per booked job, and ROAS
• Identify underperforming campaigns and suggest optimizations
• Assist in seasonal budget allocation planning

4. Social Media Execution & Planning

• Publish 2–4 weekly posts on Facebook & Instagram
• Publish 1–2 weekly posts on LinkedIn
• Create content including:
• Before/after projects
• Team highlights
• Community involvement
• Commercial case studies
• Industry insights
• Track engagement metrics
• Refine content mix based on performance data
• Contribute to quarterly content calendar planning

5. Marketing Collateral & Sales Enablement

• Design brochures, one-pagers, and sell sheets
• Update proposal templates and presentation decks
• Develop case studies and commercial vertical materials
• Maintain brand consistency across digital and print materials
• Organize and manage a centralized collateral library
• Support messaging alignment between digital and sales teams

6. Reputation & Review Growth Strategy

• Develop review acquisition initiatives
• Track monthly review benchmarks by market
• Maintain minimum 4.7+ rating
• Monitor competitor review performance
• Recommend improvements to increase review velocity

7. Reporting & Strategic Insight

• Prepare monthly performance reports including:
• Organic rankings & traffic growth
• Paid campaign performance
• Review growth & rating trends
• LinkedIn engagement
• Commercial page performance
• Analyze trends and provide actionable recommendations
• Assist Director with digital planning and performance forecasting

Qualifications

• 3–5+ years of digital marketing experience
• Strong understanding of local SEO and Google Business optimization
• Experience with PPC and performance analysis
• Proficiency in Google Analytics and Search Console
• Experience with keyword research tools
• Strong writing and editing skills
• Graphic design experience (Canva, Adobe, or similar)
• Analytical mindset with ability to translate data into action

Success in This Role Looks Like

• Measurable improvement in local rankings
• Improved cost per booked job
• Increased review volume and rating stability
• Strong alignment between marketing and sales
• Consistent, professional execution across platforms
• Strategic recommendations backed by data

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Austin, TX 78744