Digital Marketing Course

Professional Digital Marketing Course: Growwake,

Location: Trichy

Accelerate Your Career in Digital Marketing and Placement!

This comprehensive, hands-on Digital Marketing course, offered by Growwake in Trichy, is designed to transform participants into full-stack digital marketing professionals ready for high-demand roles. You will master the strategic frameworks, practical tools, and analytical techniques required to plan, execute, and optimize high-impact campaigns across the entire digital ecosystem. This program is ideal for career changers in Trichy, marketing professionals seeking to upskill, and entrepreneurs looking to drive measurable business growth in a digital-first world.

Core Modules & Key Learning Areas: Job-Ready Skills for the Trichy Market

The curriculum is structured around the essential pillars of modern digital marketing, blending foundational theory with advanced, real-world application and focusing on placement readiness.

1. Digital Strategy & Marketing Fundamentals (Strategic Planning & Growth)

• Customer Journey Mapping & Persona Development: Define target audiences and map the customer lifecycle from awareness to advocacy.
• Digital Marketing Strategy & Planning: Develop integrated, multi-channel strategies aligned with core business objectives (e.g., lead generation, sales, brand awareness).
• Marketing Budgeting, Forecasting & Attribution: Master calculating ROI, budgeting for paid media, and applying multi-touch attribution models.

2. Search Engine Marketing (SEO & SEM) (Organic & Paid Traffic Mastery)

• Search Engine Optimization (SEO) - Organic Growth:
• Technical SEO: Website architecture, crawlability, indexing, site speed optimization, and structured data implementation.
• On-Page SEO: Advanced keyword research, content optimization, and semantic search techniques.
• Off-Page SEO: High-impact link-building strategies, authority building, and Local SEO tactics (Crucial for Trichy businesses).
• Search Engine Marketing (SEM) - Paid Search (PPC):
• Google Ads Mastery: Campaign structure, advanced keyword bidding strategies, ad copy creation, Quality Score optimization, and conversion tracking setup.
• Shopping & Display Ads: Running high-converting Product Listing Ads and programmatic display campaigns.

3. Content Marketing & Social Media Marketing (SMM) (Engagement & Community)

• Content Strategy: Create a content blueprint addressing different stages of the funnel, incorporating formats (blogging, video, guides) and distribution plans.
• Social Media Strategy & Management: Develop platform-specific strategies (e.g., Facebook, Instagram, LinkedIn, YouTube) for engagement and brand awareness.
• Paid Social Advertising: Design and launch targeted ad campaigns using platforms like Meta Business Suite (Facebook/Instagram Ads) and LinkedIn Ads, focusing on advanced audience segmentation and A/B testing.

4. Web Analytics & Data-Driven Decision Making (Measurement & Optimization)

• Google Analytics (GA4) & Tag Manager: Learn advanced implementation, event tracking, goal configuration, and interpreting audience, acquisition, and conversion reports.
• Data Analysis & Reporting: Create professional, actionable dashboards (e.g., using Looker Studio) and use data to identify trends, optimize campaigns, and inform strategic business decisions.
• Conversion Rate Optimization (CRO): Conduct A/B testing, multivariate testing, and user experience (UX) analysis to maximize website conversions and reduce CPA (Cost Per Acquisition).

5. Email Marketing & Marketing Automation (Nurturing & Retention)

• List Building & Segmentation: Implement best practices for ethical list growth and advanced audience segmentation for personalized messaging.
• Email Campaign Management: Master copywriting for high open/click-through rates and ensure email deliverability.
• Marketing Automation & CRM Integration: Build automated workflows (e.g., lead nurturing, abandoned cart sequences) using industry-leading CRM and automation tools (e.g., HubSpot, Mailchimp).

Learning Outcomes: Upon Completion, You Will Be Able To:

• Strategize: Design and present a comprehensive, AI-enhanced Digital Marketing Blueprint that integrates paid, owned, and earned media for any business model.
• Execute: Launch and manage professional-grade campaigns across Google Ads, Meta (Facebook/Instagram), and email automation platforms.
• Optimize: Utilize Google Analytics (GA4) and other performance metrics to conduct in-depth analysis and implement data-driven optimizations for higher ROI and LTV (Customer Lifetime Value).
• Create: Produce SEO-friendly, intent-driven content that builds authority and drives organic traffic and leads.
• Master Tools: Gain practical proficiency in essential industry tools, including SEMrush/Ahrefs, Google Marketing Platform (Ads, Analytics, Tag Manager), Canva, and a major CRM/Automation platform.

Program Structure & Growwake Methodology

• Hands-on Projects: Apply theory directly through live campaign building, website SEO audits, and a final Capstone Project for a real or mock company to build a professional portfolio.
• Expert Instruction: Learn from seasoned industry veterans who share current trends and best practices, including the ethical application of Generative AI (e.g., ChatGPT, Gemini) in marketing tasks.
• Certification Prep: The course content is fully aligned with major industry certifications (e.g., Google Ads, Google Analytics, HubSpot), preparing you to earn globally recognized credentials and boost your employability.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Work Location: In person