Digital Marketing Director

Job Overview
We are seeking an energetic and strategic Digital Marketing Director to lead our company's digital presence and sales growth initiatives. In this pivotal role, you will develop comprehensive digital marketing sales strategies that drive brand awareness, customer engagement, and revenue growth across multiple channels. Your expertise will shape innovative campaigns, optimize digital assets, and leverage data analytics to maximize performance. This is an exciting opportunity for a creative leader passionate about harnessing the power of digital platforms to elevate our brand and our advertisers brands in a competitive marketplace. Responsibilities

• Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, programmatic advertising, mobile initiatives with targeted device ID and geofence solutions.
• Oversee the management of the sales pipeline across multiple states and geographies where the company currently operates.
• Implement marketing automation tools and analytics platforms like Google Analytics to track campaign performance, generate insights, and optimize ROI.
• Collaborate with cross-functional teams on e-commerce initiatives, ensuring seamless integration of digital marketing efforts with sales strategies.
• Stay current with industry trends in digital marketing, SEM, performance marketing, and emerging technologies such as JavaScript, SQL, HTML, CSS for website enhancements. Qualifications and a host of ever changing mobile platforms.
• Strong knowledge of Google Ads (AdWords), Google Analytics, marketing automation software, and email marketing platforms.
• Excellent communication skills with the ability to lead teams and collaborate across departments effectively.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital marketing are a plus. Join us as we innovate at the forefront of digital marketing! Bring your passion for creativity combined with analytical prowess to craft impactful campaigns that resonate globally. This is your chance to lead a dynamic team dedicated to transforming our digital footprint into a powerful engine for growth!

Pay: $45,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Seneca, SC 29678