Digital Marketing & E-Commerce Specialist – Hampton Adams

Digital Marketing & E-Commerce Specialist – Hampton Adams

Employment Type: Full-Time, Salaried + Overtime Opportunities Available

Compensation: $45,000 – $50,000 per year + benefits

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Paid Company Holidays
• Paid Time Off (PTO)
• Personal Days
• Sick Days
• 401(k) retirement plan

Overview

At Hampton Adams, we’re not just building a brand – we’re building a movement. We’re all about growth, grit, and good energy! As the Official Athletic Tape Partner of UFC BJJ, we live for the hustle, the teamwork, and the “let’s figure it out and make it happen” moments.

We’re looking for a Digital Marketing & E-commerce Specialist who’s hungry to learn, bold enough to try new things, and ready to help us level up. This isn’t your average 9-to-5, it’s hands on, fast paced, and perfect for someone who loves experimenting with ideas, running ads, building online stores, and creating social media magic that actually connects.

We’re not looking for fancy degrees – we’re looking for passion, drive, and people who genuinely care. If you’re the type who loves a good challenge, thrives in a creative environment, and gets fired up by progress, you’ll love it here!

Key Responsibilities

Website & E-Commerce Management

• Maintain and update the Hampton Adams Shopify website, ensuring all products, collections, and visuals are optimized for conversion. Collaborate with the content and design teams to ensure consistent branding across product pages and landing pages.
• Plan and send weekly email campaigns using creative assets provided by the Design Team. Monitor site analytics and performance, suggesting improvements for conversion rates, user experience, and SEO.

Advertising & Paid Media

• Develop, post, and manage Pay-Per-Click (PPC) campaigns on Google Ads, Meta Ads, and other platforms. Optimize ad targeting, budgets, and creatives to maximize ROI. Track, report, and analyze campaign performance to identify opportunities for growth. Work with the content team to create engaging ad visuals and copy.

Social Media Marketing & Growth

• Manage and grow Hampton Adams’ social media channels, including Instagram, TikTok, and Facebook. Run and optimize social media ads to drive awareness, traffic, and sales. Create and oversee Instagram Shop and TikTok Shop Collaborate with the Content Creator to plan a consistent posting schedule and cross-platform strategy.
• Post and engage regularly on brand channels, responding to comments and community messages.

Strategy & Optimization

• Monitor trends in digital marketing and sports branding to keep Hampton Adams competitive. Identify and implement new tactics for social and e-commerce growth. Prepare performance reports across all digital channels. Suggest and test new tools, ad formats, and creative ideas to improve campaign efficiency.

Qualifications

Required:

• Experience managing Shopify or similar e-commerce platforms. Proven success running PPC campaigns on Google Ads, Meta Ads, or similar. Working knowledge of social media marketing and social shop integrations. Strong analytical skills with the ability to interpret performance data. Excellent attention to detail, time management, and organization.

Preferred:

• Basic understanding of SEO and conversion-rate optimization. Experience using tools like Meta Business Suite and Google Analytics (or similar). Knowledge of sports, athletic performance, or fitness industries. Familiarity with influencer partnerships or affiliate marketing.

Soft Skills

• Creative and analytical mindset. Self-motivated and proactive with strong ownership of projects. Excellent communication and collaboration skills. Passion for growing online communities and driving measurable results. Team player with a balance of data-driven thinking and creative problem-solving.

Summary

This is the role for the creators, the builders, and the BIG THINKERS who love turning ideas into action. You’ll be working on everything from Shopify updates to ad campaigns to social media strategies that make people stop scrolling.

We’re a team that celebrates wins, learns from losses, and keeps pushing forward together. If you’re ready to grow with a brand that’s making waves in the sports world, this is your shot.

We care more about your drive, creativity and curiosity than your resume. If you’re ready to show up, speak up, and build something that matters, let’s make it happen!

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person