Industrial Fabric Products Inc is a leading online supplier of industrial grade tarps and covers serving government, business and consumers throughout North America who seeks a person experienced in coordinating all website related SEO/SEM, database marketing, email, social media, Amazon and display advertising campaigns.
A typical workday will be from 8:00 a.m. until 5:00 p.m. Monday through Friday.
Job Responsibilities Include, but are not limited to:
- Monitors and coordinates Google AdWords campaigns with our SEM digital agency.
- Assists in database marketing campaign promotions in verticals like Amazon.com Marketplace.
- Manage marketplaces such as Amazon, eBay, Walmart and others
- Coordinating Amazon FBA inventory from and to Amazon warehouses
- Reconciliation & Managing Warehouse Inventory using ERP client Software
- Maintains and builds our social media presence in Facebook, Twitter, Instagram, LinkedIn
- Measures and reports performance of all digital marketing campaigns per Google Analytics and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with developers to create landing pages and optimize user experience (CRO & UX).
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners, and evaluates emerging technologies.
Digital Marketing Qualifications / Skills:
- Ensuring customer satisfaction. managing customer ratings and reviews.
- Creating and maintaining enduring customer relationships.
- Self-motivated, yet customer-centric in focus.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences, then devising and digital campaigns that engage, inform, and motivate customers.
Experience Requirements:
- Extensive working experience in digital marketing and computer aided skillsets (Excel, Word, Photoshop, etc.).
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in optimizing landing pages, user funnels and A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google AdWords, Bing Ads, Amazon marketplace, Facebook, etc.).
Benefits:
- Paid Time Off
- Paid Holidays
- 401K With Employer Match, profit sharing
Job Type: Full-time
Benefits:
- 401(k)
- Flexible schedule
- Paid time off
Work Location: In person