Digital Marketing EXECUTIVE

Key Responsibilities:

. Search Engine Optimization (SEO)

Perform keyword research, competition analysis, and create SEO strategies for all three brands.

Optimize website structure, content, meta tags, and landing pages.

Conduct regular technical audits (broken links, site speed, mobile-friendliness, etc.).

Develop and manage link-building strategies to increase domain authority.

Track, analyze, and report SEO performance via tools like Google Analytics, Search Console, SEMrush, etc.

.Website Management

Maintain and update websites regularly (content, banners, product listings, blogs).

Coordinate with developers/designers for bug fixes or UI/UX enhancements.

Ensure optimal performance, speed, and mobile compatibility across all sites.

. Social Media & Content Marketing

Plan and schedule social media posts across Facebook, Instagram, LinkedIn, and YouTube.

Collaborate with designers to create engaging visual content (stories, reels, infographics).

Monitor engagement and optimize campaigns based on analytics.

. Performance Marketing (Optional / If Applicable)

Run paid ad campaigns on Google, Facebook, and Instagram.

Set up conversion tracking, retargeting, and A/B testing.

Manage advertising budget and deliver ROI-focused performance.

. Email & WhatsApp Marketing

Build segmented mailing lists and send out newsletters and product promotions.

Design and execute WhatsApp broadcast campaigns to boost sales and engagement.

. Marketplace Optimization

Coordinate with the E-commerce team for listing optimization on Amazon, Meesho, etc.

Track product visibility and suggest SEO-based listing improvements.

. Reporting & Analysis

• Weekly/monthly performance reporting for SEO, traffic, lead generation, and social media.

Job Type: Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Expected Start Date: 25/08/2025